OverviewProduct Marketing Manager (German and English speaking) at Lightspeed Commerce. The Product Marketing team is seeking a creative, results-oriented Product Marketing Manager, Hospitality to accelerate growth of the Lightspeed Restaurant product in EMEA (Germany focused). Reporting to the Senior Manager, Hospitality PMM and working closely with other Hospitality PMMs based in EMEA and APAC, you will: develop, coordinate, and execute product launches and go-to-market programs for the Hospitality product portfolio; establish impactful positioning and messaging; conduct market analysis; gather customer feedback; and act as the voice of the customer within the organization to ensure customer needs are addressed at each marketing touchpoint.You will build relationships across the organization, interacting with product, marketing, sales, customer service, partnerships, and other stakeholders to help shape product roadmap and accelerate launch and lifecycle management of your product portfolio.What You’ll Be Responsible ForOwn product positioning and messaging for your portfolio, ensuring clarity, differentiation, and alignment across all customer touchpoints.Deeply understand the Hospitality industry, including market dynamics, customer needs, and the technology landscape that empowers restaurateurs to succeed.Lead competitive and market analysis, including win/loss research and industry trend monitoring, using insights to shape product strategy, messaging, and go-to-market (GTM) execution.Conduct ongoing customer research, including interviews and surveys, to build and maintain a deep understanding of customer personas, needs, and behaviors.Drive go-to-market strategy and execution for new and existing products in your portfolio, collaborating cross-functionally and owning the performance of GTM initiatives.Develop roadmaps of marketing initiatives that span the customer lifecycle, from initial launch through product adoption, onboarding and retention.Track KPIs that will help drive the overall success of your product portfolio.Be the go-to person for messaging around your product portfolio and value proposition.Develop collaborative relationships with cross-functional teams, including Marketing, Product Managers, GTM leadership, and production teams of creatives and automation specialists.Act as the key liaison for go-to-market teams in your region. Leverage insights from internal stakeholders and customers to optimize funnel and enhance enablement material.Collaborate with Creative, Content, and Product teams to develop compelling, customer-centric content and campaigns that drive impact.What You Need To Bring To The Team3-5 years experience in product marketing, growth or lifecycle marketing, or similar go-to-market experience.Background in SaaS marketing, or exposure to small business audiences.Experience in positioning, messaging, and driving product growth.Proven ability to collaborate across teams.Experience in generating market insights and competitor intelligence.Excellent project management and communication skills with cross-functional and cross-regional stakeholders to meet objectives and deadlines.Genuine interest in helping small businesses succeed.Bilingual proficiency in English and German.Even Better If You Have, But Not NecessaryExperience in the hospitality industry in any capacity is a strong asset.Enthusiasm for innovative technologies (e.g., AI) and their application to real-world product experiences.MBA or Product Marketing Alliance certification.What’s in it for you?Come live the Lightspeed experience.Ability to work in a truly flexible environment.Genuine career opportunities in a company that’s creating new jobs every day.Work in a team big enough for growth but lean enough to make a real impact.Lightspeed offers a range of benefits to keep you happy, healthy, and supported, including:Lightspeed RSU program (we are all owners)Unlimited paid time off policyFlexible working policyImmediate access to health insuranceHealth and wellness benefitsPaid leave assistance for new parentsLinkedIn Learning license1 paid volunteer day annuallyTo all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.Where to from here?We want this to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that.Who We AreLightspeed powers a cloud commerce platform that helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Founded in Montréal, Lightspeed is dual-listed on the NYSE and TSX, with teams across North America, Europe, and Asia Pacific, serving hospitality, retail, and other sectors in over 100 countries.Lightspeed handles your information in accordance with our Applicant Privacy Statement. #J-18808-Ljbffr