The Performance & Retail Marketing Coordinator UK/IRL is a critical team member for the accelerated international growth of Anastasia Beverly Hills. This person will report to the Senior Marketing Manager EMEA + UK and will be involved in all omnichannel retail marketing to support business growth across multiple players - Boots, Look Fantastic, Cult Beauty, Beauty Bay, Space NK, Harrods, Selfridges, Sephora, and any new expansion within the EMEA region.

The right candidate has proven solid omnichannel retail marketing experience, with a well-practiced digital marketing and performance marketing/paid media/retail media background in UK/IRL. Creates and cultivates relationships with retail marketing partners (Retailers and Pure Players) to ensure maximum exposure and advocacy for the brand. The right candidate has a proven track record of balancing individual accountability with strong cross-functional partnerships. They will be a strategic, innovative, collaborative team member who is customer-centric and results-oriented. They must possess an analytical mindset, have superior communication skills, strong negotiation skills, and be adept at problem-solving quickly and creatively. This individual will work in close collaboration with the Senior Marketing Manager EMEA + UK, being responsible for building retail marketing plans for all UK/IRL retailers, implementing and tracking performance (investment versus ROAS/ROMI). Has a solid understanding of the paid media, retail media landscape, and their specific metrics/KPIs.

Retailer Partnerships and Planning

• Foster retailer partnerships and strong ways of working, adapting to each retailer's specificity
• Plans seasonal requests for strategic UK retailers, respecting the retailer's internal calendar
• Lead retailer marketing meetings and gather insights
• Collaborate with senior leaders and cross-functional teams for retailer need

Retail Omnichannel Marketing Campaigns

• Develops customized retailer marketing plans for launches and always-on campaigns, while keeping a good organization and structure for all documents
• Track marketing/sampling/GWP budgets and spend levels for each retailer, submit accruals monthly, and deliver analysis on spend versus return
• Builds bespoke action plans, maximizing the brand's resources and identifying retailers' best opportunities
• Updates quarterly brand rooms based on performance provided by the retailers to drive conversion
• Monitor rates & reviews and drives Rates & Reviews Campaigns for Newness and Core
• Regularly checks stores where ABH has a fixture, discussing with the retailer, and leads improvements
• Responsible for VM & Event projects (concept, brief, execution, and performance track)

Performance Marketing & Paid Media

• Define with Sr. Marketing Manager and oversee the paid media strategy across channels (Google Ads, Meta, TikTok, Display, Affiliates, etc.)
• Manage media budgets to maximize ROI, ROAS, and CAC efficiency
• Plan, launch, and optimize paid campaigns across multiple platforms
• Continuously test creatives, audiences, bidding strategies, and placements to improve performance
• Track KPIs (e.g., CTR, CPA, ROAS, LTV) and generate insights to inform future campaigns
• Create dashboards and reports for senior stakeholders with actionable recommendations
• Monitor industry trends, competitor activity, and platform updates
• Identify new paid channels, betas, and partnerships to scale customer acquisition and retention

Assets

• Manage and distribute creative assets and toolkits to retailers for new product launch and core refresh (assets, placemat)
• Organize and maintain retailer and distributor social media requests
• Keeps all PDP updated according to ABH standards
• Performs regular retailer websites audit (PDP, pricing, competition)
• Responsible for assets resizing, ad copy, and other mandatory steps for paid media campaigns

Administrative

• Creates regular retail marketing presentations for regional and global-facing
• Provide any report that will be required by leadership
• Collaborate with the field team and the visual merchandising team
• Effective in-store selling tools that will drive consumer curiosity and help the teams educate on brand pillars and KPIs
• Maintain and update internal retailer marketing calendars
• Track and communicate monthly recurring digital retail tasks
• Updates pricing trackers
• Aid in content shoot briefs with a retail focus
• Handle marketing administrative duties as needed

Requirements

• Minimum 5 years of Marketing experience. Preferred areas include: Beauty or Color Cosmetics, Retail Omnichannel Marketing, E-commerce Marketing
• Requires a bachelor\'s degree in business, marketing, or a related area
• Proficiency in Microsoft Office - PowerPoint, Excel, and Adobe
• Ability to interpret and understand budgets. Must have strong analytical skills
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Excellent organizational skills, project management, multi-tasking and proactive attitude
• Strong business acumen
• Team player with a positive attitude that can adapt to changing circumstances
• Excellent written and verbal skills
• Superior customer service skills
• Proven relationship building
• Bias for action - ABH is an entrepreneurial culture of test and learn. Test small, learn/ succeed/fail fast. Take the good, make it great. Learn from the mistakes and don\'t make them again.
• Must possess a natural affinity and love for country cultures and nuances. Must embrace diversity, identify regional trends/tastes, and exploit white space opportunities.
• Strong market listening skills, including social media community mining.
• Natural relationship builder - in particular, the art of generating outcomes via Zoom and from a long distance is key.
• Amiable, yet firm personality for negotiation
• Must be able to work well under pressure and thrive in a fast-paced environment
• This is for a temporary assignment