Performance Marketing Executive – OverviewAre you a data-driven digital marketer with a flair for paid media and a passion for travel? We’re working with a well-established travel brand that’s looking to strengthen its online acquisition strategy through targeted, high-performing campaigns. This is a fantastic opportunity to join a dynamic team and make a measurable impact in a fast-paced, customer-focused environment. Salary of £35k to £38k, hybrid working.Performance Marketing Executive – Role & ResponsibilitiesAs Performance Marketing Executive, you’ll take ownership of paid media campaigns across multiple platforms, driving traffic, conversions, and ROI. You’ll also play a key role in ensuring SEO best practices are implemented across digital content and web infrastructure to support long-term organic growth.Planning, executing, and optimising paid campaigns across Google Ads, Meta Business Suite, and other platformsManaging campaign budgets, bidding strategies, and audience targetingWriting and testing ad copy, headlines, and creative assets to improve CTR and conversion ratesCreating and managing landing pages, ensuring alignment with campaign objectivesConducting A/B testing and performance analysis to refine campaign effectivenessMonitoring KPIs such as ROAS, CPA, CTR, and conversion rates using tools like GA4 and Meta InsightsEnsuring SEO best practices are applied across web content and landing pagesPerforming technical SEO audits and collaborating with developers to implement fixesProducing weekly and monthly performance reports with actionable insightsStaying up to date with digital advertising trends, platform updates, and competitor activityPerformance Marketing Executive – Skills & Experience RequiredWe’re looking for someone who combines analytical thinking with creative execution and thrives in a results-oriented environment.Proven experience managing paid media campaigns, ideally within travel, leisure or e-commerce (minimum of 3 years experience)Strong knowledge of Google Ads, Meta Business Suite, and performance tracking toolsSolid understanding of SEO principles and experience conducting technical auditsAbility to interpret data and translate insights into actionable strategiesExcellent written communication and copywriting skillsExperience with landing page optimisation and A/B testingA proactive mindset and ability to manage multiple campaigns simultaneouslyPerformance Marketing Executive – Additional Information & Key BenefitsHybrid working model (2–3 days office-based)£3k to £38k depending on experienceTravel industry discounts and perksSupportive team culture with room for growthOpportunity to shape paid media and SEO strategy in a growing brandPlease apply for the position of Performance Marketing Executive online or email your cv to lisa@candm.co.uk #J-18808-Ljbffr