Overview

Performance Marketing Director role at INSIDE IDEAS GROUP LTD. Location: London, England, United Kingdom (3 days a week from our London HQ).

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our model drives creativity and efficiency, delivering tailored solutions that resonate with audiences. As part of The Brandtech Group, we leverage AI technology to revolutionise how we create and deliver work.

Role: Performance Marketing Director

About The Role: We are seeking a senior, ambitious Performance Marketing Director to spearhead our Paid Social and Search services, support innovation in Creative Optimisation, Test + Learn, and Connected Measurement, and lead our performance marketing capability during a key growth phase.

What You Will Be Doing

• Performance Capability Leadership
  • Take ownership of our Paid Social Activation and Search service lines, setting strategic vision, best practices, and driving growth.
  • Operate as a player-coach: hands-on in campaign strategy and execution; direct, upskill, and inspire your team.
• Paid Social Activation & Total Social Integration
  • Lead strategy, activation, and optimisation of paid social campaigns across platforms (Meta, LinkedIn, TikTok, and emerging channels).
  • Ensure paid media integrates with organic social, influencer, and community management to deliver a cohesive Total Social offering.
  • Collaborate with the audience intelligence team to activate high-value custom audiences and scale this approach.
  • Innovate in paid social, trial new formats and features, introduce automation and AI tools, and maintain industry-leading practices.
  • Build and maintain relationships with platform partners and tech vendors to secure opportunities for clients.
• Search & Discovery Optimisation
  • Own paid search (PPC), technical and content SEO, and next-gen search including LLM/AI-powered search.
  • Develop and evolve frameworks, processes, and measurement for optimal search performance and integration.
  • Identify and implement new technologies and best practices across touchpoints.
• Creative Optimisation, Test & Learn, Connected Measurement
  • Collaborate with creative and strategy teams, leverage GenAI tools for asset development, lead variant testing, and feed insights back to inform future work.
  • Foster a test-and-learn culture with data-led iteration and continuous improvement.
  • Promote connected, always-on measurement frameworks to communicate performance and unlock insights.
• Team Leadership, Growth & Integration
  • Directly manage and develop a team of junior and mid-weight performance specialists; support progression and foster a high-performing culture.
  • Lead integration and best-practice sharing with in-house client teams and other stakeholders for seamless collaboration.
  • Deliver senior-level communications using clear, high-quality storytelling to influence stakeholders.
  • Support business development: pitching and embedding performance marketing services with clients.
• Championing Change & GenAI Innovation
  • Set the tone for adopting GenAI as a core part of our client and agency offering.
  • Inspire teams, clients, and the wider business on the commercial impact of innovative, integrated performance marketing.
• You will be open to sustainability training relevant to your role and to reading about sustainability issues.

What You Need To Be Great In This Role

• Proven success building, leading, and scaling high-performing paid social and search teams, ideally in an agency or hybrid in-house environment.
• Advanced hands-on knowledge of paid social (Meta, LinkedIn, TikTok, and others), PPC, SEO, and next-generation search (LLM / AI-powered), with the ability to create, deliver, and optimise full-funnel campaigns.
• Experience integrating paid strategies with organic, influencer, and community-social elements to enable a true Total Social outcome.
• Proficiency with key ad and research platforms/tools (e.g. Meta Ads, LinkedIn, TikTok Ads, Google Ads, SEMrush, Screaming Frog) and ease in building partnerships with tech vendors.
• Demonstrated ability to collaborate with creative, strategy and data functions for creative optimisation and attribution.
• Leadership mindset: set direction, communicate strategically, and instil confidence in stakeholders.
• Ambitious, commercially astute, proactive, and accountable – a self-starter who thrives in a fast-paced environment.
• Able to engage in challenging or ambiguous scenarios, clarify and resolve quickly, and demonstrate senior-level resilience.
• Values-driven with a passion for innovation, continuous learning, and measurable business impact.
• Commitment to environmental responsibility, social equity, and economic viability in day-to-day work.

Company Values

• Be Ambitious to succeed
• Be Imaginative to push boundaries
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to an inclusive working environment. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other protected characteristic. OLIVER has set ambitious environmental goals with science-based emissions reduction targets.