Overview

Paid Media Marketing Analyst role at TieTalent. Our global iGaming client is growing their Marketing Data & Analytics Team, collaborating with internal country and product marketing managers, online and offline channel specialists and external marketing agencies to deliver a multi-million-pound ATL and digital brand and performance budget across markets including the UK, Spain, Mexico, Sweden, Ireland, Brazil, Canada and LATAM, with plans to enter new markets in the coming years.

The Role

We are seeking an experienced Paid Media Marketing Analyst to join the Marketing Data & Analytics team. You will support the Senior Marketing Analyst on the delivery of Paid Media insight and marketing recommendations to global marketing and product teams to drive campaign optimisation and improve overall marketing efficiency. This role has a global remit and will spearhead marketing analysis across all channels, including product marketing, digital performance campaigns, TV and other ATL activity. You should be an adept communicator, able to prioritise multiple projects and manage stakeholder expectations, with strong cross-channel analytical experience and a passion for industry trends.

Key Responsibilities Of The Paid Media Marketing Analyst

• Take briefs from product, ATL and performance channel and country marketing teams, senior management and other stakeholders; analyse digital/product and offline marketing campaign datasets; present results with insights and campaign optimisation recommendations in a clear, actionable format.
• Plan testing methodology to demonstrate campaign success for each stage of the marketing acquisition funnel and for ongoing customer loyalty programmes.
• Identify additional campaign and business optimisation opportunities by compiling data from PPC, Social, Programmatic, ATL channels (TV/Radio/OOH/VOD, etc.), and CRM into a single dataset; analyse and present findings.
• Utilise media mix modelling and multi-channel digital attribution modelling to measure the effectiveness of multimillion-pound marketing investments across ATL and digital channels.
• Use campaign data to identify and build sophisticated profitable customer segments across offline and online channels.
• Collaborate with marketing managers and senior stakeholders to agree annual budgets and forecast results.
• Identify trends, insights, and opportunities for optimising marketing strategies at the campaign level across mainly digital performance channels for all GEOs.
• Review external agencies’ campaign performance presentations (monthly/quarterly/annually) and challenge findings to improve subsequent planning and performance.
• Manage relationships with multiple internal and external stakeholders across the world.

Technical Responsibilities

• Stay updated with industry trends and advancements in BI/MA technologies to improve BI/MA processes.

Marketing Experience – Essential

• 3–5 years in a data-driven marketing role (e.g., paid media analyst, marketing analyst, media insight analyst) within a digital/performance and ATL marketing environment (agency or client side); experience spanning ATL and digital marketing and understanding how channels work together to drive acquisition and retention.
• Track record of managing complex data sets across multiple online and offline channels; proven ability to analyse and report results and insights on digital performance and ATL campaigns (Paid Search, Paid Social, Programmatic, Affiliates, CRM; and offline channels such as TV/Radio/OOH/VOD/Sponsorship).
• Solid understanding of marketing analysis and reporting principles, especially digital channels and metrics (acquisition, retention, LTV).
• Strong understanding of marketing principles/channels and financial KPIs (offline and online).
• Experience with MMM and digital attribution modelling; ability to report online/offline campaign performance and weighted digital path to conversion.

Technical Experience

• Strong ability to interpret data, perform statistical analysis, and develop actionable insights.
• Attention to detail, critical thinking, and proactive problem-solving in data-related challenges.
• Excellent written and verbal communication skills; able to explain technical findings to non-technical stakeholders.
• Ability to work independently and collaboratively in a fast-paced, multi-market environment; able to build and manage relationships with global teams.
• Experience in the iGaming industry is beneficial but not mandatory.

Benefits

• 24 days annual holiday, plus additional days after 3 years of service
• Work-life balance: 3 days in office, 2 days from home
• Competitive salary plus 10% discretionary performance-related annual bonus (after probation)
• Opportunities for career growth and professional development
• Collaborative and inclusive work environment focused on innovation
• Private healthcare and life insurance after probation
• Pension scheme participation
• Team socials

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Technology, Information and Internet

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