Overview

Join to apply for the Paid Media Marketing Analyst role at Aerbo & Hansen Aps.

Our global iGaming client is growing their Marketing Data & Analytics Team. The team collaborates with internal country and product marketing managers, online and offline channel specialists and multiple external marketing agencies to deliver a multi-million-pound ATL and digital brand and performance budget focused on the following markets: UK, Spain, Mexico, Sweden, Ireland, Brazil, Canada and LATAM, with plans to enter many new markets over the next few years.

The Role of Paid Media Marketing Analyst

We are seeking an experienced Paid Media Marketing Analyst to join our Marketing Data & Analytics team. In this role, you will support our Senior Marketing Analyst on the delivery of paid media insights and marketing recommendations to the global marketing and product teams to drive campaign optimisation and improve overall marketing efficiencies. This role has a global remit and will spearhead marketing analysis across all marketing channels from product marketing to digital performance campaigns, to TV and other ATL activity. You will need to be an adept communicator, prioritising multiple projects and managing stakeholder expectations, and you should be proactive with strong cross-channel marketing analytical experience and a passion for industry trends.

Responsibilities

• Take MA briefs from product, ATL and performance channel and country marketing teams, senior management, and other stakeholders; analyse digital/product and offline marketing campaign datasets and present results with insights and optimisation recommendations in a clear, actionable format.
• Plan testing methodology to demonstrate campaign success for each stage of the marketing acquisition funnel and for ongoing customer loyalty programmes.
• Identify additional optimisation opportunities by compiling data from PPC, Social, Programmatic, ATL channels (TV/Radio/OOH/VOD) and CRM into a single dataset, analyze, and present findings.
• Utilise media mix modelling and multi-channel digital performance attribution to measure multimillion-pound marketing investment across ATL and digital channels.
• Build sophisticated customer segments/profiles from existing data to enable better future targeting across offline and online channels.
• Collaborate with marketing managers and senior stakeholders to agree annual budgets and forecast results.
• Identify trends, insights, and opportunities to optimise campaigns across digital performance channels for all GEOs.
• Review external agencies’ campaign performance presentations and challenge findings to improve planning and performance.
• Manage relationships with multiple internal and external stakeholders globally.

Technical Responsibilities

• Stay updated with industry trends and advancements in BI/MA technologies to improve processes.

Marketing Experience - Essential

Key Skills and Qualifications of the Paid Media Marketing Analyst

• 3–5 years in a data-driven marketing role (e.g., paid media analyst, marketing analyst, media insight analyst) within digital/performance and ATL environments or client-side in a high-volume digital/online business. Experience spanning ATL and digital marketing and understanding how channels work together to drive acquisition and retention.
• Track record of managing complex data sets across online and offline channels and proven ability to analyse and report results and insights on digital performance and ATL campaigns across Paid Search, Paid Social, Programmatic, Affiliates, CRM, and offline channels (TV/Radio/OOH/VOD/Sponsorship).
• Solid understanding of marketing analysis and reporting principles, especially for digital channels and metrics (acquisition, retention, and LTV).
• Strong understanding of marketing principles/channels and financial KPIs for offline and online channels.
• Experience with MMM and digital attribution modelling (e.g., Mixed Media Modelling, Multi-Channel Digital Attribution) and applying results to online/offline campaign performance.

Technical Experience

• Strong ability to interpret data, perform statistical analysis, and develop actionable insights.
• Attention to detail, critical thinking, and proactive problem solving in data-related challenges.
• Excellent written and verbal communication skills; able to explain technical findings to non-technical stakeholders.
• Ability to work independently and with teams in a fast-paced, multi-market environment; able to build and manage relationships with global teams.
• Experience in the iGaming industry is beneficial but not mandatory.

Benefits

• 24 days annual holiday, plus additional days after 3 years of service.
• Work-life balance: 3 days in office, 2 days remote.
• Competitive salary plus 10% discretionary performance bonus (after probation).
• Career growth opportunities and professional development in a dynamic industry.
• Collaborative and inclusive work environment focused on innovation and continuous improvement.
• Private healthcare and life insurance after probation.
• Pension scheme participation.
• Team socials.

London, England, United Kingdom