Overview

Marketing Operations Manager at Crown Commercial Service. Location: Liverpool/Newport/Norwich/Birmingham. Band: 4. Terms: Permanent. Hours: Full Time/Compressed Hours. Closing Date: 25/08/25.

Job Summary

Working closely with the Deputy Head of Marketing, you'll ensure we optimise our marketing platforms, systems and processes to improve campaign efficiency, effectiveness and performance reporting. You'll play a crucial role in stakeholder relationship management, workflow optimisation, and how we leverage digital technologies and AI to enhance our marketing capabilities.

Directorate Overview

The aim of the Customer Experience Directorate (CXD) is to embed a customer-first mentality across CCS, in all ways of working, and at every point of customer interaction. We bring the voice of the customer to CCS to help them find the right commercial solution for their needs, whether that’s through effective marketing and communication or personalised account management. An example of the breadth of scope for CXD is our work with the NHS last year to provide solutions for virtual wards. Working in collaboration with NHS England we developed Spark (The Innovation Marketplace) to become the recommended route for NHS organisations to source virtual wards and remote monitoring services. This has allowed:

• over 100,000 patients to recover at home with hospital-level care
• help speed up their recovery, while freeing up hospital beds for patients who needed them most

Team Summary

This is a fantastic opportunity to join a dynamic marketing team of 12 people that sits within the wider marketing and communications team of 24 people at CCS. You will support our marketing strategy and activation by ensuring campaigns are data and insight driven and audience led. This is an exciting time to join the team as we roll-out a new brand strategy, grow our digital expertise and build on our multi-disciplinary ways of working across the team.

Key Accountabilities

• Maintain and optimise our marketing systems and tools, ensuring they integrate effectively across our marketing channels
• Produce and analyse performance evaluation reports, providing actionable insights that improve campaign effectiveness and inform data-led marketing strategies
• Manage workflows and standard operating procedures, from briefing through to evaluation, identifying opportunities to improve efficiency
• Leverage the latest digital marketing tools and technologies, including marketing automation and Artificial Intelligence (AI) to enhance our capabilities
• Maintain robust data management processes, ensuring data protection compliance while maximising audience insights and segmentation
• Build and manage relationships with internal and external stakeholders, including supplier agencies
• Apply the principles, policies and practices of Government Communications Service to a high professional standard

Essential Criteria (to be assessed at application stage)

• Demonstrable experience of managing and integrating marketing platforms, systems and processes to meet business objectives
• Experience of using data management and reporting tools to evaluate campaign performance and identify actionable insights based on relevant and robust data
• Proven ability to design, implement and optimise efficient marketing workflows and processes
• Able to develop strong, productive relationships at all levels inside and outside of the organisation to achieve business objectives
• Excellent analytical skills with the ability to create reports, interpret data and provide actionable insights
• Experience of working in a marketing role in a public sector or government environment

In the event of a high number of applications, the desirable criteria will be used as a second sift.

Success Profiles (to be assessed at interview)

You will be assessed against the following Behaviours:

• Seeing the bigger picture
• Changing and improving

You will also be assessed against the following Technical skill: Data and insights (via presentation)

• Data and insights (via presentation)

You will also be assessed against Experience.

(A link to the Civil Service Success Profiles Framework is provided below)

Success Profiles Framework

What we will offer you

• A discretionary non-contractual performance related bonus
• Working remotely in addition to working in advertised office location
• Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays

Explore fully how we will reward your work.

Want to make a difference? Find out more about the rewarding work that we do in our candidate pack.

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil ServiceD&I Strategy.

We want to make our recruitment process accessible to everyone, so if there is any way that we can support you, please contact recruitment@crowncommercial.gov.uk

CCS is a flexible business with a smarter working model where our colleagues benefit from a mix of home and office working. Successful candidates are expected to work from one of the office locations listed. Our current office attendance approach requires a minimum of 26 days per quarter in CCS office locations or off site meetings with suppliers, customers, partners, networking / industry events. This is pro rata for those who work part time. Our smarter working principles mean that our people have the advantage of both office and offsite based collaboration and learning, as well as working from home. This way of working allows us to honour our commitment to being a responsible business, offer flexibility and better work life balance as well as ensuring we deliver our business with confidence and in accordance with our CCS values.

Selection Process

Candidates who are successful at sift will be contacted as soon as possible following the closing date and advised of the interview process in more detail. The sift and interview times and dates to be confirmed. (Subject to change)

To find out more about our recruitment process, please see the candidate guidance.

Please note: Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.

A reserve list may be held for up to 12 months, which the Civil Service may use to fill future suitably similar vacancies across government for candidates who are considered appointable following interview. Should you be placed on a reserve list and want to be removed please contact recruitment@crowncommercial.gov.uk.

Complaints procedure

Our recruitment processes are underpinned by the principle of selection for appointment on merit on the basis of fair and open competition as outlined in the Civil Service Commissioners’ Recruitment Principles. Details can be found at the Civil Service Commission. If you feel your application has not been treated in accordance with the Recruitment Principles, you should contact recruitment@crowncommercial.gov.uk in the first instance. If you remain unsatisfied with the response you receive you can then contact the Civil Service Commission at info@csc.gov.uk

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Government Administration