OverviewMy global ed-tech company is looking for an experienced Marketing Operations manager to help with the analysis of various marketing systems following a global merger.The role requires a mixture of PM, marketing manager and data analysis skills. The ideal candidate will have a blend of all three disciplines and have been involved in a merger/acquisition project in relation to marketing systems & processes.ResponsibilitiesCoordinate marketing alignment activities across business units with focus on lead generation, marketing technology, and supporting brand strategy workstreamsDevelop practical implementation plans with clear milestones and deliverablesTrack progress, identify bottlenecks, and implement solutions to keep alignment initiatives on scheduleMap and document current marketing processes across business unitsIdentify gaps, overlaps, and improvement opportunities in workflowsDesign and document standardized processes for harmonized marketing operationsAnalyze existing lead management workflows to recommend standardized approachesSupport the harmonization of marketing systems and data sourcesGather and analyze marketing performance data to inform business alignment decisionsCreate regular reports to track progress and business impactsIdentify potential risks to marketing performance during operational changesProvide data-backed recommendations to optimize cross-functional alignmentHelp prepare teams for process and system enhancements, and support knowledge exchange between teamsCreate clear documentation and guidelines for new ways of workingMaintain open communication channels to address concerns during operational changesEssential SkillsBusiness alignment experienceTransition planning for marketing systemsPrior involvement in business transformation initiatives or system implementationsKnowledge of financial services or education sector marketingExperience with marketing technology harmonization or migrationsFamiliarity with brand management processesChange Management supportUser journey alignmentData migration/transferData AnalysisMarketing campaign transferTechnical knowledgeMarketto, Saleforce Marketing Cloud, Web CMS, WordpressKey ExperienceProject Management5+ years of experience managing complex marketing projects or initiativesProven ability to develop project plans, track progress, and deliver resultsExperience coordinating work across multiple stakeholders and departmentsAnalyticalStrong data analysis skills with ability to derive meaningful insightsExperience using data to identify process inefficiencies and solutionsComfortable working with marketing metrics and performance indicatorsProcess-DrivenExperience documenting and improving business processesAbility to identify opportunities for standardization and optimisationMethodical approach to workflow design and implementationUnderstanding of change management principles when introducing new processesMarketing OperationsWorking knowledge of marketing automation systems, CRM platforms or similar toolsUnderstanding of lead management workflows and best practicesExperience with marketing data management and performance management reportingDesirable SkillsPrior involvement in business transformation initiatives or system implementationsMarketing Process Analysis & DocumentationKnowledge of financial services or education sector marketingExperience with marketing technology harmonization or migrationsFamiliarity with brand management processesCompany & Application DetailsKey DutiesProject ManagementCoordinate marketing alignment activities across business units with focus on lead generation, marketing technology, and supporting brand strategy workstreamsDevelop practical implementation plans with clear milestones and deliverablesTrack progress, identify bottlenecks, and implement solutions to keep alignment initiatives on scheduleProcess Analysis & DocumentationMap and document current marketing processes across business unitsIdentify gaps, overlaps, and improvement opportunities in workflowsDesign and document standardized processes for harmonized marketing operationsLead Generation & Marketing Technology FocusAnalyze existing lead management workflows to recommend standardized approachesSupport the harmonization of marketing systems and data sourcesData-Driven DecisionGather and analyze marketing performance data to inform business alignment decisionsCreate regular reports to track progress and business impactsIdentify potential risks to marketing performance during operational changesProvide data-backed recommendations to optimize cross-functional alignmentChange ManagementHelp prepare teams for process and system enhancements, and support knowledge exchange between teamsCreate clear documentation and guidelines for new ways of workingMaintain open communication channels to address concerns during operational changesThis is an excellent opportunity to join a global client on a great merger project. I have interview slots ready to be filled so if you are interested and have the required skills then get in touch ASAP to find out more.Randstad Technologies is acting as an Employment Business in relation to this vacancy. #J-18808-Ljbffr