Marketing Manager Location: Hybrid, Office based in York, YO10 5DG Salary: £48,484 per annum Contract: Full Time, Permanent Benefits: A generous pension plan with USS Enhanced family leave benefits 31 days' annual leave, plus bank holidays Flexible working hours Remote/Hybrid work The Role: As our Marketing Manager you will enjoy working as part of a team to build a marketing plan with a 12-month horizon, managing multi-channel campaigns to drive awareness and generate leads across different audience segments. You will oversee brand management within your campaigns, ensuring consistency across all markets and working with external partners to maintain brand standards. As our Marketing Manager you will also be responsible for: Develop integrated marketing campaigns for specific services, managing new resource launches, and creating innovative approaches to promote Advance HE's mission and offerings. Working closely with cross-functional teams, including Communications and content developers, to commission diverse content that drives customer engagement and action. Conduct continual analysis to understand the target market's challenges and behaviour drivers, develop audience segmentation strategies, and create test-and-learn approaches to deliver campaigns success Manage cross-channel mark...