Marketing Manager

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Overview Join to apply for the Marketing Manager role at TipTopJob. About Us Tucasi is a leading EdTech SaaS company helping schools, trusts, and caterers streamline payments and parent communication. Our mission is simple: make it easy for children to enjoy school meals, trips, and activities while helping schools run efficiently and keeping parents informed. Last year we supported 2,000+ schools across England, processing 49m meals, enabling 67,000 trips, and handling 8m+ transactions through our platform. The Opportunity Were looking for a commercially minded marketer to grow our brand and launch a new proposition. Youll lead go:to:market strategy, demand generation, and campaign execution:covering the full funnel from awareness to revenue. A key focus is AI: building and testing a modern marketing tech stack to drive smarter, more scalable campaigns. Youll work closely with Sales, Product, and Leadership, owning marketing strategy, budget, and delivery. If youre after a high:impact role where your work shapes the future of a SaaS business, wed love to hear from you. Key Responsibilities
Strategy and Leadership
Define marketing strategy aligned to business goals Act as the voice of the customer to shape product, pricing, and positioning Lead go:to:market across client segments Represent marketing performance, challenges, and trends to leadership
Product Marketing
Own product messaging across the customer journey Conduct research to understand buyer needs and pain points Translate features into compelling benefits for key personas Deliver go:to:market plans for new launches
Commercial Impact
Partner with Sales to manage the revenue funnel Run account:based marketing (ABM) for enterprise and mid:market Own pipeline targets and track CAC, ROI, LTV, and conversions
Demand Generation
Lead integrated campaigns across email, SEO, content, social, and events Drive lead generation and nurture prospects with automation Support Sales with ABM, enablement content, and pipeline acceleration
Technology and AI
Build an AI:enabled marketing tech stack for scale and efficiency Implement tools for automation, personalisation, and analytics Champion data:driven segmentation, attribution, and customer experiences Explore emerging AI capabilities to maintain a competitive edge
Metrics and Reporting
Report on KPIs weekly, monthly, and quarterly (e.g., MQLs, pipeline, CAC, ROI) Monitor and improve funnel conversion rates Present insights and recommendations to leadership Test and optimise messaging, creative, and CTAs
Experience
3+ years in B2B SaaS Proven track record of delivering marketing results and ROI Experience designing and managing a marketing tech stack Knowledge of AI:powered tools for automation, analytics, and content Strong grasp of full:funnel marketing and demand generation Experience in ABM and product:led growth Excellent communication and stakeholder management skills Proficiency with marketing automation platforms
Interested? If you possess the relevant skills and experience then Apply by return. INDHS Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
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Location:
Eastleigh, England, United Kingdom
Job Type:
FullTime

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