Key Responsibilities * Develop and deliver annual marketing plans to support company objectives across B2B and B2C channels. * Lead brand development and positioning initiatives for key owned and distributed brands. * Analyse market trends and competitor activity to identify new opportunities. * Campaign Management * Plan and execute 360 marketing campaigns including trade promotions, digital media, PR, and experiential. * Oversee content development for websites, social media, newsletters, packaging, and POS. * Manage agency relationships and creative partners to ensure timely, high-quality output. Trade & Retail Marketing * Work closely with the sales team to develop trade marketing materials, promotional calendars, and seasonal activations. * Coordinate brand presence at trade shows, retail events, and food festivals. * Support new product launches with compelling toolkits and sell-in presentations. * Budgeting & Reporting * Manage marketing budgets, ensuring ROI through data-driven planning. * Track KPIs and performance metrics across campaigns and channels. * Present insights and recommendations to internal stakeholders and brand partners Attributes: * 4+ years experience in a marketing role, ideally within FMCG or food & drink sectors. * Proven track record of campaign delivery and brand growth.

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