Key Responsibilities

* Develop and deliver annual marketing plans to support company objectives across B2B and B2C channels.

* Lead brand development and positioning initiatives for key owned and distributed brands.

* Analyse market trends and competitor activity to identify new opportunities.

* Campaign Management

* Plan and execute 360° marketing campaigns including trade promotions, digital media, PR, and experiential.

* Oversee content development for websites, social media, newsletters, packaging, and POS.

* Manage agency relationships and creative partners to ensure timely, high-quality output. Trade & Retail Marketing

* Work closely with the sales team to develop trade marketing materials, promotional calendars, and seasonal activations.

* Coordinate brand presence at trade shows, retail events, and food festivals.

* Support new product launches with compelling toolkits and sell-in presentations.

* Budgeting & Reporting

* Manage marketing budgets, ensuring ROI through data-driven planning.

* Track KPIs and performance metrics across campaigns and channels.

* Present insights and recommendations to internal stakeholders and brand partners

Attributes:

* 4+ years experience in a marketing role, ideally within FMCG or food & drink sectors.

* Proven track record of campaign delivery and brand growth.

* Strong communication and project management skills.

* Proficient in digital marketing tools and platforms (e.g. Meta, Google Ads, Mailchimp, Canva).

* Knowledge of ethnic foods or world cuisines is highly desirable.

* Self-starter with a collaborative mindset and attention to detail