OverviewMarketing Manager at Bupa – 37 Kensington High Street, W8 5ED. Full time – 37.5 hours a week. Permanent & Fixed-Term applicants considered. Competitive Salary + fantastic Bupa Benefits.We make health happen. Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.Job DescriptionMarketing Manager – Bupa, Cromwell Hospital London. Full time – 37.5 hours a week. Permanent & Fixed-Term applicants considered. Competitive Salary + fantastic Bupa Benefits. We make health happen.How You’ll Help Us Make Health HappenDevelop and deliver the yearly overarching marketing plan in the UK and across key international markets, utilising organic and paid digital and offline channels, working closely with the marketing team, Specialist Diagnostics Centres, wider hospital teams and the marketing agencies.Understand audience segments, both on a market and payor level, and develop effective, targeted campaign strategies and messaging that helps the campaigns meet KPIs.Build effective relationships with key consultants and hospital teams to understand the key selling points and ensure these are featured in content and marketing messaging, and secure buy-in and engagement with all marketing activity.Lead planning and delivery of collaborative marketing plans with wider Bupa, and with Bupa Clinics and Bupa Global, ensuring the Cromwell brand is correctly managed and positioned across all content.Work with other Bupa teams to report on activity performance and link back to commercial goals where possible.Manage the digital marketing agency, ensuring they stay on track with performance against KPIs. Be the Cromwell lead at agency meetings (weekly and quarterly reviews).Manage the day-to-day marketing budget for promoting Specialist Diagnostic Centres, reporting monthly on spend and ROI to the Head of Marketing. Ensure activity is delivered within budget and make recommendations for optimised ROI.Assist in the development and launch of a major new London centre in H1 2026. Lead the marketing launch including ongoing awareness and lead generation plans working closely with Digital team, GP engagement, service development, PR and wider Bupa colleagues.Education And ExperienceKey Skills/Qualifications needed for this roleEducated to degree level, or with suitable work experience and a marketing qualification e.g. CIMMinimum 5 years working in another marketing role as a Manager or Senior Marketing ExecutiveExperience of managing social media channels and creating content for different audiencesExperience managing external agenciesMultichannel (on/offline media experience with focus on digital)Strong reporting and analytics skillsDirect to consumer experienceSkills And CompetenciesExcellent relationship management and influencing skillsSenior stakeholder managementBenefitsOur benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family-friendly benefits.25 days holiday, increasing through length of service, with option to buy or sellBupa health insurance as a benefit in kindAn enhanced pension plan and life insuranceOnsite gyms or local discounts where no onsite gym availableVarious other benefits and online discountsWhy BupaWe’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring, and responsible in everything we do. We encourage all of our people to “Be you at Bupa” and we especially encourage applications from people with diverse backgrounds and experiences. Bupa is a Level 2 Disability Confident Employer. We aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role and will provide reasonable adjustments as part of our recruitment process.Time TypeFull timeJob AreaPR, Marketing & BrandLocationsCromwell Hospital LondonSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustries: Hospitals and Health CareReferrals increase your chances of interviewing at Bupa by 2x #J-18808-Ljbffr