Overview

Marketing Manager - Lifecycle for Pro products at Kraken. The Growth Marketing team is responsible for delivering user and revenue growth across each of our product verticals and key geographies. As the Marketing Manager - Lifecycle, you’ll own the full lifecycle strategy for driving product adoption and engagement, delivering revenue upside in the process. You will report to the Director, Lifecycle Marketing and work closely with stakeholders across the company including regional operations, marketing technology, product, data analytics, and CRM ops. The role involves a dynamic, fast-paced environment with opportunities to add value from day one in a visible position.

We are a fully remote company with Krakenites in 70+ countries who speak over 50 languages. Kraken is committed to security, crypto education, and world-class client support through our products such as Kraken Pro, Desktop, Wallet, and Kraken Futures.

The opportunity

• Lead the strategy for lifecycle programs involving a mix of email, push, and in-app communications to drive engagement and desired behavior, improve client quality and loyalty, and support revenue growth.
• Shape the lifecycle strategy for Pro products from a technology and marketing execution perspective, accountable for key metrics that support revenue growth.
• Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
• Conduct data analysis of campaign results, use data to optimize plans, and manage spend.
• Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement and retention across the customer lifecycle.
• Be a key growth stakeholder, updating leadership on progress and collaborating with the wider business to drive incremental value.
• Work with compliance, legal, and regional operations teams to remove blockers in marketing across priority geos and ensure 100% compliance with local regulations.
• Additional duties and responsibilities as assigned.

Skills You Should HODL

• 5+ years of experience leading the development of complex lifecycle/CRM programs from strategy-to-execution.
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
• Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools.
• A proven understanding of driving lifecycle marketing results in a predominantly B2C setting, with crypto experience a plus.
• Strong analytics skills using tools such as Tableau, Looker, Great Plains, BigQuery.
• In-depth knowledge of marketing automation/CRM systems and the ability to push platform capabilities beyond the basics.
• Strong copywriting skills to support the building of individual campaigns.
• Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).

Nice to have

• Crypto/fintech experience.

This job is accepting ongoing applications and there is no application deadline.

We are an equal opportunity employer and celebrate diverse talents, backgrounds, contributions and perspectives. We hire based on merit and encourage applicants who are passionate or knowledgeable about crypto to apply even if they don’t meet every listed requirement.

Kraken is powered by people from around the world. We comply with applicable laws and provide equal opportunities without discrimination or harassment based on protected characteristics as outlined by federal, state, or local laws.

Company and culture

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Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales