OverviewMarketing Manager – Events (Industries Portfolio). This role is based in our 240 Blackfriars office.We’re looking for a hands-on, commercially minded Marketing Manager – Events to support the planning and execution of marketing campaigns that drive audience acquisition, delegate conversions, and event revenue. Reporting to the Senior Marketing Manager – Events, you’ll play a key role in executing campaign strategies, optimising touchpoints, and helping convert leads into paying attendees.This is a brilliant opportunity for someone who thrives in fast-paced environments, is confident managing multiple campaigns at once, and wants to see their work have a direct impact on commercial results.Key ResponsibilitiesCampaign Execution: Deliver multi-channel campaigns to drive delegate registration and event attendance, across email, paid social, content syndication, web, and more.Audience Targeting: Assist in building and refining audience lists, segments and personas to ensure the right messaging reaches the right people.Conversion-Focused Messaging: Write and deploy persuasive copy for emails, landing pages, and other touchpoints that encourage action.Performance Monitoring: Track and report on campaign performance, identifying optimisation opportunities across channels and tactics.Sales Enablement: Support the commercial team with sales collateral, talking points, and lead intelligence to help convert interest into sales.Content Repurposing: Work with internal teams to repurpose event content into promotional assets that build credibility and urgency.Stakeholder Management: Liaise with design, digital, and external partners to ensure campaign assets are delivered to spec and on time.Media Partner Management: Build and maintain relationships with key media partners, securing contra deals, listings, and content placements to expand campaign reach and drive high-quality leads.Social Media Management: Plan, schedule and publish organic and paid social media content to promote events, engage target audiences, and drive conversions. Monitor performance and feed insights into wider campaign optimisation.QualificationsWhat We’re Looking ForExperience in B2B marketing, ideally with a focus on events, conferences or lead generation.Proven ability to manage and deliver multi-channel marketing campaigns.Strong writing skills with a good grasp of persuasive, conversion-oriented copy.Comfortable using CRM and email platforms (e.g. Eloqua, Salesforce, HubSpot, Marketo, etc.).Highly organised, detail-oriented, and able to manage multiple priorities at once.Results-focused mindset with a proactive approach to testing, learning, and iterating.DesirableKnowledge of paid media platforms (e.g. LinkedIn Ads, Google Ads).Experience working in a commercial, target-driven marketing team.Familiarity with web CMS platforms and basic SEO principles.Additional InformationWe believe that great things happen when people connect face-to-face. We work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.Our benefits include:Great community: a welcoming culture with in-person and online social events, our Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding availableCareer opportunity: bespoke training, mentoring platforms and on-demand access to thousands of courses; internal job moves encouragedTime out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the option to work remotely for extended periodsFlexible personal benefits to choose from, plus company-funded private medical coverShareMatch: scheme to become an Informa shareholder with free matching sharesWellbeing support: EAP, mental health first aiders, healthy living subsidy, health apps, and moreRecognition: global awards and kudos programmesChance to collaborate with teams around the worldWe’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. We are an Equal Opportunities Employer. We base decisions on relevant qualifications and merit and do not discriminate on protected characteristics. See our website for full information.See how Informa handles your personal data when you apply for a job here. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustriesEvents Services #J-18808-Ljbffr