Marketing Manager - Europe

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Overview Games Workshop is looking for a strategic and hands-on Marketing Manager to join our Customer Engagement Team and strengthen our marketing efforts across Europe. If you have a deep love of Warhammer, proven experience leading creative teams and a genuine passion for ensuring our global marketing campaigns continue to inspire and engage both new and existing hobbyists, then this could be the perfect role for you. As our Marketing Manager, you'll support sales growth by bringing Warhammer's global marketing strategy to life across multiple European markets. You'll work closely with social media specialists, local agency partners and the wider customer engagement team to shape and execute campaigns that not only resonate locally but also reflect what's right for Games Workshop, our IP and most importantly, our customers. Bringing clarity to every aspect of your communication will be key, as you'll be responsible for analysing marketing performance, extracting insights on customer behaviour and campaign effectiveness, and sharing this with senior managers and the wider team to help shape future plans. You'll also work closely with local retail teams to ensure marketing activity aligns with store traffic and customer recruitment goals. Being a creative problem solver, you will see the bigger picture and understand that every European market has its own identity and complexities, where trends can evolve quickly. The ideal person will thrive in this fast-moving environment, adapting quickly and looking for innovative ways to tailor campaigns so they connect with local audiences. To be successful in this role, you'll bring demonstrable experience in delivering marketing content across multiple channels and driving growth through digital marketing. More than this, we're looking for someone who is calm and pragmatic under pressure, open to feedback and is a passionate advocate for everything that makes Warhammer special. If you enjoy localising global plans and delivering impactful marketing content, then this could be the role for you. Join us and help grow the Warhammer hobby in Europe! Responsibilities
Support sales growth by bringing Warhammer's global marketing strategy to life across multiple European markets. Collaborate with social media specialists, local agency partners and the wider customer engagement team to shape and execute campaigns that resonate locally and reflect Games Workshop, our IP and customers. Analyse marketing performance, extract insights on customer behaviour and campaign effectiveness, and share findings with senior managers and the wider team to inform future plans. Work closely with local retail teams to ensure marketing activity aligns with store traffic and customer recruitment goals. Act as a creative problem solver, adapting quickly to local market identity and evolving trends to tailor campaigns for local audiences. Deliver marketing content across multiple channels and drive growth through digital marketing. Remain calm and pragmatic under pressure, open to feedback, and advocate for Warhammer across initiatives. Localise global plans and deliver impactful marketing content for European markets.
Qualifications
Demonstrable experience in delivering marketing content across multiple channels and driving growth through digital marketing. Ability to thrive in a fast-moving, multinational environment with strong communication skills. Calm and pragmatic under pressure, open to feedback, and a passionate advocate for Warhammer.
Other Information Closing Date: Applications must be received by midnight, UK time, on Sunday 19th October 2025. Language: Business proficiency in English plus one of the following European languages is essential: German, Italian, French, Spanish, Polish. Location: Hybrid working basis from the UK, Germany, Spain, Italy, France or the Netherlands. Flexible hybrid options discussed based on location. Travel: International travel may be required as part of this position, up to 4 times per year. Induction: Your induction will include spending the first week onsite at our Nottingham Head Office. How to Apply To apply, please send us a letter or a video in English telling us why you want this job. Please include an up-to-date CV in English. When you’re ready, click apply below. #J-18808-Ljbffr
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Location:
Nottingham, England, United Kingdom
Job Type:
FullTime

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