Overview

Convatec, Runcorn, United Kingdom. Senior Marketing Manager for Home Services Group (HSG) Europe, leading strategic marketing initiatives across Amcare UK, Livramedom France, and emerging HSG markets in Europe. Drives brand growth, customer acquisition, and service innovation across digital and traditional channels for HSG categories including Continence Care, Ostomy, and Wound Care.

Key Duties & Responsibilities

• Strategic Planning & Execution
  • Develop and execute marketing strategies to drive brand awareness, customer acquisition, and business growth.
  • Support local teams in market-specific strategies, especially for new market entries in Europe.
  • Provide strategic direction for product sampling initiatives within HSG Europe.
  • Adapt roles and responsibilities as needed based on evolving business requirements and priorities.
• Campaign & Channel Management
  • Lead creation and implementation of campaigns across digital (web, social, email) and traditional media.
  • Ensure campaigns are locally adapted based on reimbursement, HCP, and consumer insights.
  • Oversee website content management for optimal user experience and conversion.
  • Manage SEO and SEM strategies to improve brand visibility and drive qualified traffic.
• Budgeting & Performance Tracking
  • Manage and allocate marketing budgets to achieve objectives.
  • Establish and track KPIs to measure marketing effectiveness and ROI.
  • Support development and execution of marketing KPIs for HSG Europe.
• Brand & Content Development
  • Develop and refine brand positioning for the organization and its services.
  • Create compelling marketing content that supports the customer journey.
  • Ensure materials are compliant with medical, regulatory, and legal approvals.
• Customer Insights & Retention
  • Lead market research to understand customer personas, behaviors, and preferences.
  • Analyze feedback via tools like NPS and reviews to inform strategies.
  • Develop and implement retention and loyalty programs to improve NPS.
• Collaboration & Stakeholder Engagement
  • Collaborate with cross-functional teams within HSG Europe, UKI Commercial, global marketing, Livramedom, and 180 Medical.
  • Represent HSG Europe in global marketing forums.
  • Coordinate with Customer Service to align marketing promises with customer experience.
  • Manage relationships with external agencies and vendor partners.
• Competitive Intelligence & Innovation
  • Monitor competitors and industry trends to identify opportunities and risks.
  • Identify new marketing opportunities and innovative approaches for engagement.
• Operational Excellence
  • Lead creation and maintenance of SOPs for marketing activities.
  • Manage potential future team as the business grows.

About You

• Skills & Experience
  • Strong strategic thinking with experience delivering measurable marketing results.
  • Advanced data analysis skills to track performance and optimize ROI.
  • Commercial acumen with understanding of sales operations, customer acquisition, and budget management.
• Marketing Expertise
  • 10+ years of progressive marketing experience, preferably in healthcare or related industries.
  • Experience across multiple channels and with marketing automation platforms and CRM systems.
  • Creative problem-solving with a track record of innovative marketing solutions.
• Communication & Collaboration
  • Exceptional communication and presentation skills; ability to influence stakeholders.
  • Collaborative team player with global cross-functional experience and external partnerships.
• Leadership & Management
  • Project management experience with multiple initiatives and tight deadlines.
  • Customer-focused mindset with a passion for improving experiences and delivering results.
  • People management experience and ability to lead teams.

Contacts & Travel

• Principal Contacts
  • Internal – HSG Europe, local BUs, Global Marketing, Livramedom, 180 Medical, CoEs, CBS, and corporate functions
  • External – Local healthcare providers, customers, and suppliers
• Travel Requirements
  • Travel up to 25% of the time, including regular visits to the Runcorn site and occasional international trips; some overnight travel may be required.
• Languages
  • English: Fluent in speaking, writing, and reading
  • Additional languages are a plus
• Working Conditions
  • Hybrid working – regular presence in the Runcorn office (typically one day per week, based on business needs).

What We Offer

• Hybrid role with flexible work-life balance
• Competitive salary and benefits package
• Opportunity to lead strategic marketing across multiple European markets
• Collaborative and supportive culture
• Direct impact on improving patient outcomes through innovative service delivery

Important Notices

Ready to join us? If you’re ready to make a real impact, apply today and help us bring our Forever Caring promise to life.

Beware of scams online or from individuals claiming to represent Convatec. A formal recruitment process is required for all opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address. If you receive a suspicious approach, do not disclose personal information or pay any fees. If you’re unsure, contact careers@Convatec.com.

Equal opportunities: Convatec provides equal employment opportunities for all current employees and applicants. No one will be discriminated against on prohibited grounds as defined by law.

Notice to Agency and Search Firm Representatives: Convatec is not accepting unsolicited resumes from agencies or search firms for this job posting. Resumes submitted without a valid written agreement will be the property of Convatec.

Already a Convatec employee? If you are an active employee, please use the internal career site to apply.

Job Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Medical Equipment Manufacturing