Marketing Manager (B2C)

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The Green Recruitment Company is partnering with a fast-growing clean energy start-up on a mission to build the UK’s leading residential solar, battery, and heat source B2C brand. Simplifying solar for homeowners and businesses, this company is scaling rapidly through strategic acquisitions, digital innovation, and operational excellence. They are hiring a Marketing Manager to lead core marketing operations.What You’ll DoStrategic Marketing Leadership & Integration: Develop and implement a centralised B2C marketing strategy across the group, aligned to the company’s scale-up goals. Integrate marketing operations from 3 acquired businesses into one cohesive function. Establish frameworks, tools, processes, and reporting across the marketing team to drive efficiency and effectiveness.Brand Positioning & Growth: Define and refine the company’s brand identity and positioning in the residential energy space. Lead brand strategy to support growth, customer trust, and market differentiation. Ensure consistency in messaging, design, and tone of voice across all channels and brands.Marketing Execution & Demand Generation: Oversee and optimise the entire marketing funnel – from awareness and acquisition to retention and referral. Manage and support the team in executing content-led and digital campaigns (e.g. YouTube, social, PPC, SEO, email, website). Collaborate closely with Sales to align on lead quality, handover processes, and conversion strategy. Lead, mentor, and support a team of 4 marketers, with capabilities in content, branding, and lead generation. Foster a collaborative, growth-focused culture that encourages innovation and accountability. Identify skill gaps and hiring needs as the business scales.Cross-functional Collaboration: Work closely with the Founders, Sales, Operations, and Product teams to ensure marketing is aligned with broader business objectives. Be a trusted advisor to senior stakeholders, providing insights and recommendations based on data and market trends.What We’re Looking ForProven experience in a strategic marketing leadership role in a B2C environment, ideally within energy, utilities, or other fast-growth/regulated sectors.Strong background in brand development, integrated marketing planning, and demand generation.Proven experience in the setup and running of successful PPC campaigns, and content-led growth.Demonstrated ability to lead through integration and change, bringing together disparate teams and marketing systems.Hands-on and strategic – equally comfortable setting the vision and executing.Strong commercial acumen and an understanding of the interplay between marketing, sales, and customer acquisition.Excellent stakeholder management and communication skills.Nice to HaveExperience in a scale-up or M&A integration environment.Knowledge of the UK residential energy supply market.Familiarity with content-led growth, performance marketing, and CRM tools.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing, Strategy/Planning, and ManagementIndustries: Services for Renewable Energy, Marketing Services, and Energy TechnologyReferrals increase your chances of interviewing at The Green Recruitment Company by 2x.Get notified about new Marketing Manager jobs in Greater London, England, United Kingdom.Location listings and additional job postings follow on the original posting date lines and are not part of the job description for this role. #J-18808-Ljbffr
Location:
Greater London, England, United Kingdom
Job Type:
FullTime

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