Marketing Executive

New Yesterday

Marketing Executive Chester – Hybrid working £27,000pa
A brilliant opportunity to join an elite organisation executing, evaluating and optimising sales and inspirational e-mails across relevant brands to improve customer retention according to content marketing plans and contribution KPIs.
Key Responsibilities • Plan, create and deploy the email marketing schedule across all relevant brands to an agreed framework (frequency and format) • Develop and refine a suite of e-mail templates to ensure the efficient execution of the programme • Ensure alignment of messaging within emails with the content calendar used across all communication channels • Periodically assess the targeting of emails to maximise sales opportunities and minimise any risk to domain scores • Generate new campaign ideas to drive performance • Track competitor activity to identify further opportunities • Deploy the testing framework across the e-mail schedule, to assess the potential for alternative solutions to drive improved performance • Maintain the KPI report, which shows results for the whole email programme and identify opportunities to constantly improve core metrics • Be proactive in working positively and effectively across the wider marketing team and other functions across the business • Ensure all activity is consistent with brand guidelines and integrates with other digital and offline activ...
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Location:
Chester
Salary:
£27,000 /annum
Job Type:
FullTime
Category:
Management & Consultancy

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