Overview

Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.

What you’ll be doing

• Collaborate with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns.
• Manage the execution of CRM activities across all channels (email, push notifications, in-app experiences).
• Support planning, development, and optimisation of data-driven lifecycle messages to enhance personalisation and improve the in-app experience.
• Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies.
• Collaborate with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications.
• Apply a test-and-learn approach to optimise every element of campaigns to drive active customer growth.

What we’re looking for

• 3+ years’ experience in B2C CRM marketing, including hands-on experience using Braze for campaigns across email, push, and in-app messaging.
• Proficient in HTML for basic edits.
• Comfortable performing analysis in tools like Google Sheets and Looker (SQL knowledge is a plus).
• Creative & analytical mindset with the ability to design engaging campaigns and analyse performance data with a commercial approach.
• A customer-first mindset with excellent problem-solving skills.
• A proactive thinker with a strong sense of ownership and the ability to think critically and independently.

Seniority level

• Mid-Senior level

Employment type

• Temporary

Job function

• Marketing and Sales
• Retail

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