CRM Campaign Executive - Salesforce Marketing Cloud

CRM Campaign Executive - Salesforce Marketing Cloud

Get AI-powered advice on this job and more exclusive features.

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

We're looking for a CRM Campaign Executive to join Consumer Services marketing function to help shape the future of customer engagement by crafting seamless customer journeys and delivering impactful campaigns.

What You'll Do

• Lead the end-to-end email deployment process – from planning and execution to testing and delivery. You will ensure campaigns and triggered communications go out on time, every time.
• Design and execute multi-channel customer journeys using Salesforce Marketing Cloud (Journey Builder), you will align messaging across email, SMS, push notifications, and more.
• Champion customer-centricity by embedding fair treatment and regulatory compliance into every campaign.
• Build and maintain responsive, accessible HTML email templates with dynamic content, using tools like Taxi for Email and Litmus for testing.
• Continuously optimise campaigns through A/B testing, performance analysis, and actionable insights.
• Be the subject matter expert on email best practices, design trends, and innovations in CRM and marketing automation.
• Collaborate cross-functionally with creative, data, and product teams to deliver high-impact campaigns that drive engagement and conversion.
  
  

• Proven experience in CRM and campaign management, with a strong grasp of customer lifecycle marketing.
• Hands-on experience with a CRM tool, preferably Salesforce Marketing Cloud, Journey Builder, and dynamic content.
• Proficiency in HTML for email, with a keen eye for design and accessibility
• Data-drive – you love using insights to improve targeting, segmentation, and performance.
• Familiarity with tools like Taxi for Email, Litmus, and SFMC.
  
  

• Hybrid working
• Great compensation package and discretionary bonus
• Core benefits include pension, bupa healthcare, sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
  
  

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

Referrals increase your chances of interviewing at Experian by 2x

Get notified about new Customer Relationship Management Executive jobs in London, England, United Kingdom.

Customer Relationship Management Executive

London, England, United Kingdom 1 week ago

City Of London, England, United Kingdom 1 week ago

London, England, United Kingdom 5 days ago

Customer Relationship Management Manager (FTC)

London, England, United Kingdom 1 week ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 4 days ago

Hammersmith, England, United Kingdom £30,000.00-£45,000.00 4 days ago

London, England, United Kingdom 2 weeks ago

CRM New Business Account Executive - UKI

London, England, United Kingdom 1 day ago

CRM SAM or Account Director for client-side secondment | 10-month FTC up to £50K – London 2 days a week

London Area, United Kingdom £45,000.00-£55,000.00 3 hours ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 month ago

Hammersmith, England, United Kingdom 3 weeks ago

Marketing Executive - Hospitality and Venue

London, England, United Kingdom 4 days ago

London, England, United Kingdom 6 days ago

London, England, United Kingdom 1 week ago

CRM Communication Specialist (Parental Cover)

London, England, United Kingdom 1 week ago

Greater London, England, United Kingdom 3 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.