Overview

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Barchester's exceptional marketing team have a rare opportunity for a marketing executive to join us in Central London.

As Marketing Executive, you will play a pivotal role in empowering our care homes to enhance their local presence and boost occupancy through strategic promotion of events, marketing initiatives and collateral. You'll create clear, impactful templates and guidance to support community engagement and networking efforts, while leveraging your digital expertise to manage and evolve our web-to-print system, ensuring each home can confidently self-serve their internal and external marketing communications. You will also play a key role in supporting the delivery of offline marketing campaigns, with high attention to detail to proof read artwork, manage print production and experience in media buying.

You will have event experience to lead the delivery of our internal employee recognition event, the Barchester Care Awards, through all stages of the competition including an in-person awards event and the live streaming of the event into our homes and hospitals.

Note: This posting includes information about responsibilities and required experience related to the Barchester Care Awards and associated marketing activities.

Responsibilities

• Deliver the Barchester Care Awards with coordination of each phase of the competition across stakeholders, smoothly on time, and within budget, and maximise opportunities to drive engagement and reputation
• Develop web-to print system to ensure templates easy to find, with clear functionality and descriptions
• Develop creative, increase range of products and regularly communicate with Ops on what's new
• Manage artwork requests from our homes - briefing artwork, managing workflow, uploading new templates to the system, with excellent communication throughout
• Proof reading all artwork and coordinate artwork for print production
• Hold a monthly webinar to showcase forthcoming events and support tools
• Develop corporate and home specific collateral and ensure consistent stock levels
• Manage range of internal signage and requests
• Weekly and monthly reporting
• Management of our intranet pages
• Collaborate with Salesforce Marketing Cloud on range of templates across both systems
• Work with Salesforce Marketing Cloud to align and develop templates across platforms

Qualifications

• Administration and Marketing experience
• Experience with web content management
• Experience organising large scale events
• Effectively manage multiple projects to meet deadlines
• Print production and media buying experience
• Good knowledge of Outlook, Word, Power point and Excel
• Excellent written and verbal communication skills
• Attention to detail