Marketing Director, Sage People

Sage Newcastle Upon Tyne, England, United Kingdom

This is an exciting opportunity to join a startup-style business unit within a global market-leading technology company. As part of Sage People, you’ll play a key role in shaping the future of our HR technology solutions, driving growth and innovation alongside a passionate, high-performing team. Operating as part of a newly formed leadership team, you’ll have the freedom to influence strategy, establish best-in-class marketing practices, and help build a dynamic, high-impact business with global reach and bold ambitions.

As Director of Marketing for Sage People, you will lead and scale a world-class marketing function that drives brand growth, demand generation, and pipeline performance.

Reporting into the Sage People leadership team, you will define and execute the go-to-market strategy, own the Ideal Customer Profile (ICP), and shape the overall positioning of Sage People in the market. This role requires a balance of strategic thinking and hands‑on execution, with full accountability for marketing performance across brand awareness, pipeline creation, and ARR growth.

Location: Hybrid – 3 days per week from our London, Newcastle, or Winnersh office

• Seat on the Sage People leadership team, contributing to the overall business strategy and direction.
• Define, evolve, and refine the Ideal Customer Profile (ICP) and product positioning in collaboration with Product, Sales, and Customer Success teams.
• Shape the future structure, vision, and technology capabilities of the marketing team to support growth.

• Lead and inspire a multi‑disciplinary marketing team spanning Product Marketing, Digital Marketing, Field Marketing, Campaigns, Content, and Events.
• Foster collaboration, accountability, and innovation across the team to deliver measurable outcomes.

• Own and execute the demand generation strategy across digital, performance, and field channels.
• Drive pipeline creation and acceleration in partnership with the Sales and Business Development teams.
• Develop high‑impact, data‑led campaigns that deliver tangible results in pipeline and ARR growth.

• Elevate the Sage People brand through thought leadership, content marketing, and impactful storytelling.
• Oversee messaging and positioning to ensure clarity, consistency, and market differentiation.
• Champion a customer‑centric approach to communication across all internal and external touchpoints.

• Manage the marketing budget with fiscal discipline and alignment to the broader Sage governance model.
• Track and report on key performance indicators including brand metrics, pipeline contribution, and revenue impact.
• Proven experience leading or closely partnering with teams across demand generation, product marketing, brand, and go‑to‑market execution.
• Demonstrated success in driving pipeline growth and marketing performance within tech, SaaS, or B2B environments.
• Strategic thinker with the ability to translate vision into actionable marketing plans.
• Strong leadership presence and ability to influence across all levels of the organisation.
• Excellent communication skills and comfort working in a fast‑paced, high‑growth setting.
• Data‑driven mindset with expertise in marketing analytics, performance tracking, and ROI measurement.

Benefits video – https://youtu.be/TCMtTYUUiuU

• Work away scheme for up to 10 weeks a year
• On‑going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working