OverviewJob Title: Marketing Automation SpecialistLocation: Primarily Remote with Occasional TravelSalary: £35K - £40K DOEWhat You\u2019ll Be DoingDesign & Execute Campaigns: Create and deploy sophisticated email campaigns and nurture streams using Pardot and Marketing Cloud.Optimise Lead Generation: Develop dynamic landing pages, forms, and content that convert leads into loyal customers.Data-Driven Strategy: Manage segmentation, ensure data hygiene, and analyze performance metrics to drive smarter marketing decisions.Continuous Improvement: Implement A/B testing and use performance analytics to refine campaigns and boost engagement.Ensure Compliance: Uphold best practices in data privacy and campaign quality (GDPR, CAN-SPAM, etc.).About YouYou bring established experience in marketing automation, preferably in a B2B or recruitment context.You have proven expertise with Pardot and Marketing Cloud.You possess a strong understanding of Salesforce CRM integration and campaign analytics.You are skilled in HTML/CSS for email and landing page customization.Your analytical mindset allows you to turn data into actionable insights.You excel in project management with a keen attention to detail.Bonus PointsSalesforce Pardot CertificationSalesforce Marketing Cloud CertificationWhy Choose UsJoin us at an exciting time as we strive to make the future work for everyone! As part of our organization, you\u2019ll be part of a united team of over 30,000 colleagues across 60 countries. We believe in Courage, Collaboration, Customer at the Heart, Inclusion, and Passion in everything we do.Growth and DevelopmentHere, you\u2019ll have endless opportunities to grow across various roles within our extensive portfolio. We empower you to work efficiently while achieving a healthy balance between work and life. With world-class resources for upskilling and development, you can satisfy your curiosity and share your knowledge to grow together.Our Interview ProcessExpect a two-stage interview process:Stage One: Face-to-face interview with competency-based questions and a technical task.Stage Two: Virtual interview with senior stakeholders.InclusionWe believe in talent, not labels. Our culture fosters belonging and purpose, ensuring everyone can thrive and feel engaged. We are proud to be an Equal Opportunity Employer, committed to equity, inclusion, and diversity.AccommodationsWe are dedicated to providing an inclusive and accessible recruitment process for all candidates. If you need any accommodations or support due to a disability or special circumstances, please let us know. We will work with you to ensure your needs are met throughout the hiring process.Adecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you #J-18808-Ljbffr