Overviewwith a focus on hands-on experience setting up campaigns and working with Salesforce Marketing Cloud. This role requires a minimum of 3 years of experience in marketing automation, with a proven track record of success in driving business growth through automated marketing strategies.ResponsibilitiesDesign, develop, and execute multi-channel marketing automation campaigns using Salesforce Marketing Cloud, Journey Builder and other marketing automation toolsCreate and manage email marketing assets for sync to SFMCCollaborate with cross-functional teams to align marketing automation strategies with business objectivesAnalyze campaign performance data to optimize future campaigns and improve ROIProvide training and support to internal stakeholders on marketing automation tools and processesAssist with troubleshooting technical issues related to marketing automation platforms and integrations on Salesforce Marketing CloudHelp to develop and maintain documentation of marketing automation processes and procedures on Salesforce Marketing CloudStay up-to-date with the latest marketing automation trends and best practicesQualifications6-8 years of experience in marketing automation, with a focus on hands-on experience setting up campaignsProven experience working with Salesforce Marketing CloudStrong understanding of marketing automation principles, including lead scoring, segmentation, and personalizationExperience with email marketing, lead nurturing, and demand generationStrong analytical skills, with ability to analyze campaign performance data and make data-driven decisionsExcellent communication and project management skills, with ability to collaborate with cross-functional teamsBachelor's degree in Marketing or related fieldExperience with other marketing automation platforms, such as MarketoExperience with Knak, the no code email and landing page creation platformKnowledge of HTML, CSS, and JavaScriptExperience with A/B testing and experimentationExperience with WhatsApp campaign management tools such as JumperCertification in marketing automation, such as Salesforce Certified Marketing Cloud SpecialistAbout the roleEstablished in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we are at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Marketing Automation Specialist (4 Month-FTC with the chance to extend)Location: London, England, United Kingdom (Remote but must be UK based) #J-18808-Ljbffr