Overview

Join to apply for the Marketing Automation Specialist role at INSIDE IDEAS GROUP LTD.

Role: Marketing Automation Specialist (4 Month-FTC with the chance to extend)

Location: London, England, United Kingdom (Remote but must be UK based)

We are seeking a highly skilled and experienced Marketing Automation Specialist to join our team. The ideal candidate will have a strong background in marketing automation, with a focus on hands-on experience setting up campaigns and working with Salesforce Marketing Cloud. This role requires a minimum of 3 years of experience in marketing automation, with a proven track record of success in driving business growth through automated marketing strategies.

What You Will Be Doing

• Design, develop, and execute multi-channel marketing automation campaigns using Salesforce Marketing Cloud, Journey Builder and other marketing automation tools
• Create and manage email marketing assets for sync to SFMC
• Collaborate with cross-functional teams to align marketing automation strategies with business objectives
• Analyze campaign performance data to optimize future campaigns and improve ROI
• Provide training and support to internal stakeholders on marketing automation tools and processes
• Assist with troubleshooting technical issues related to marketing automation platforms and integrations on Salesforce Marketing Cloud
• Help to develop and maintain documentation of marketing automation processes and procedures on Salesforce Marketing Cloud
• Stay up-to-date with the latest marketing automation trends and best practices

What You Need To Be Great In This Role

• 6-8 years of experience in marketing automation, with a focus on hands-on experience setting up campaigns
• Proven experience working with Salesforce Marketing Cloud
• Strong understanding of marketing automation principles, including lead scoring, segmentation, and personalization
• Experience with email marketing, lead nurturing, and demand generation
• Strong analytical skills, with ability to analyze campaign performance data and make data-driven decisions
• Excellent communication and project management skills, with ability to collaborate with cross-functional teams
• Bachelor's degree in Marketing or related field
• Experience with other marketing automation platforms, such as Marketo
• Experience with Knak, the no code email and landing page creation platform
• Knowledge of HTML, CSS, and JavaScript
• Experience with A/B testing and experimentation
• Experience with WhatsApp campaign management tools such as Jumper
• Certification in marketing automation, such as Salesforce Certified Marketing Cloud Specialist

Req ID: 14417

Company Values

Be Ambitious to succeed. Be Imaginative to push the boundaries of what’s possible. Be Inspirational to do groundbreaking work. Be always learning and listening to understand. Be Results-focused to exceed expectations. Be actively pro-inclusive and anti-racist across our community, clients and creations.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets, and we embed sustainability into every department and project lifecycle.

Seniority

• Mid-Senior level

Employment type

• Full-time

Job function

• Information Technology
• Advertising Services

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London, England, United Kingdom 2 weeks ago