Overview

Marketing Automation and Email Specialist

The job holder will work with a wide range of teams in a range of locations and will have an important role to play in driving our evolution to a truly digital company. The role requires an energetic, creative and commercially minded individual with strong knowledge in email marketing and lead generation.

Responsibilities

• Subject matter expert in automated campaigns, UTM set-up, tracking, management, and system management.
• Support the wider PSQ marketing campaign teams, paid media, and event teams in setting up CRM campaigns and UTM tracking to ensure MQLs are captured and tracked accurately, providing data-based recommendations for campaign automation and best practices.
• Maintain and improve company-wide processes to ensure quality checkpoints are in place as part of the email deployment process.
• Check emails for content best practice, branding, deliverability, accessibility and optimised customer journeys.
• Build automation journeys and email templates to support the wider marketing campaign teams in generating leads and engaging customers/prospects.
• Use Form Assembly to capture all PSQ MQLs, optimise the lead form and information captured to ensure a smooth customer journey while capturing meaningful information for sales to follow up and win conversions.
• Draft and send emails to engage with PSQ marketing prospects and customers, promoting PSQ qualifications, newsletters, events, etc., to trigger new MQLs and cross-sell/upsell leads.
• Work with marketing teams across PSQ UK to achieve email marketing KPI targets and provide monthly and ad hoc reporting on email marketing activity to improve impact of campaigns.
• Deliver training and guidelines on email marketing platforms to business and marketing teams; encourage the use of split testing, segmentation, personalisation, automation and dynamic content functionality.
• Ensure best practice is followed in the maintenance, accuracy and legality of email data lists; work with marketing and data teams to run regular data cleansing and engagement campaigns and ensure the integrity of automated data feeds.
• Be a leading voice for GDPR and data privacy law and compliance for email qualifications.

Requirements and expectations

• Strong email marketing and lead generation experience through effective email campaigns.
• Strong knowledge and expertise in using Form Assembly and UTM with full integration to Salesforce CRM, ensuring accurate tracking of lead channels and sub-channels.
• Strong knowledge and expertise in using Pardot and Marketing Cloud to draft and send emails.
• Strong ability to create email templates, automation journeys, and conduct A/B testing in Pardot and Marketing Cloud.
• Understanding of marketing automation and what makes an effective email campaign.
• Strong analytical and communication skills with the ability to make consultative recommendations based on data and best practices aligned to business objectives.
• Experience with web analytics and digital analytics tools.
• Knowledge of conversion rate optimisation through lead form optimisation, marketing automation and email automation journeys.
• Excellent attention to detail and ability to multi-task.
• Ability to collaborate and support a wider marketing and sales team and work with the technology team.
• Ability to seek creative solutions to problems and engage with the values and vision of the organisation.
• Ability to set and follow processes with high attention to detail, while being flexible to adapt as markets or situations change.

Desirable skills

• Knowledge of Marketing Automation Platforms, preferably Pardot and/or Marketing Cloud, Form Assembly, etc.
• Strong understanding of CRM systems, preferably Salesforce.
• Strong understanding of UTM tracking, Google Analytics, SEM and SEO tracking.
• Ability to pick up AI-related marketing skills and new systems rapidly and follow processes systematically.
• Understanding of digital marketing and its impact on the marketing funnel.
• Desire to learn and stay ahead of marketing automation trends; relevant B2B marketing knowledge.
• Data and lead management experience.
• Degree in digital marketing/marketing.

Role location

This is a hybrid-working role, whereby you’ll work flexibly between home and offices. London office area bases are preferable.

Equal opportunity and accommodations

Pearson is an Equal Opportunity Employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience. We are committed to building an accurate picture of the workforce and encouraging equality and diversity. The information you provide will remain confidential and will be stored securely; it will not be seen by those involved in making decisions as part of the recruitment process.

If you are unable to use our career site due to a disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam at pearson.com.

About us

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We are the world’s lifelong learning company. For us, learning isn’t just what we do; it’s who we are. To learn more: We are Pearson.

Job: Marketing; Job Family: GO_TO_MARKET; Organization: Corporate Marketing & Communications; Schedule: FULL_TIME; Workplace Type: Hybrid; Req ID: 20904