Overview

Marketing Automation and Email Specialist — Pearson

Join to apply for the Marketing Automation and Email Specialist role at Pearson.

Responsibilities

• This role requires you to be a subject matter expert in automated campaign and UTM set-up, tracking, management, and system management.
• Support the wider PSQ marketing campaign teams, paid media, and event teams in setting up CRM campaigns and UTM tracking to ensure MQLs are captured and tracked accurately, providing data-based recommendations for campaign automation and best practices.
• Maintain and improve company-wide processes to ensure quality checkpoints are in place as part of the email deployment process.
• Check emails for content best practice, branding, deliverability, accessibility and optimised customer journeys.
• Build automation journeys and email templates to support the wider marketing campaign teams in generating leads and engaging customers/prospects.
• Use Form Assembly to capture all PSQ MQLs, optimise the lead form and information captured to ensure a smooth customer journey while capturing meaningful information for sales to follow up and win conversions.
• Draft and send emails to engage with PSQ marketing prospects and customers, promoting PSQ qualifications, newsletters, events, etc., to trigger new MQLs and cross-sell/upsell leads.
• Work with marketing teams across PSQ UK to achieve email marketing KPI targets (email MQL, open rates, conversion rates, etc.). Provide monthly and ad hoc reporting on email marketing activity to improve the impact of UK campaigns.
• Deliver training and guidelines on email marketing platforms to business and marketing teams, encourage the use of split testing, segmentation, personalisation, automation and dynamic content functionality.
• Ensure best practice is followed in the maintenance, accuracy and legality of email data lists, working with the marketing teams to run regular data cleansing and engagement campaigns. Work with data teams to ensure the integrity of automated data feeds.
• Be a leading voice for GDPR and data privacy law and compliance for email qualifications.

Qualifications & Skills

• Email Marketing and lead generation experience through effective email campaigns.
• Strong knowledge and expertise in using Form Assembly and UTM to capture leads with full integration to Salesforce CRM, ensuring all lead channels and sub-channels are accurately tracked.
• Strong knowledge and expertise in using Pardot and Marketing Clouds to draft and send emails.
• Strong knowledge and skills in creating email templates, automation journeys, and A/B testing in Pardot and Marketing Clouds.
• Understanding of marketing automation and demonstrable understanding of what makes an effective email campaign.
• Strong analytical and communication skills with the ability to make consultative recommendations based on data and best practices.
• Experience with web analytics systems and other digital analytics tools.
• Knowledge of conversion rate optimisation through lead form optimisation, marketing automation and email automation journeys.
• Excellent attention to detail and the ability to multi-task effectively.
• Ability to collaborate with and support a wider marketing and sales team and work with the technology team.
• Ability to seek creative solutions to problems and engage with the values and vision of the organisation.
• Ability to set and follow processes and procedures with high attention to detail, while remaining flexible to market changes.

Desirable Skills

• Knowledge of Marketing Automation Platforms (Pardot and/or Marketing Cloud) and Form Assembly.
• Strong understanding of CRM systems, preferably Salesforce.
• Strong understanding of UTM tracking, Google Analytics, SEM and SEO tracking.
• Ability to learn AI-related marketing skills and new systems rapidly and follow processes systematically.
• Understanding of digital marketing and impact on the marketing funnel.
• Willingness to stay ahead of marketing automation trends and have relevant B2B marketing knowledge.
• Data and lead management experience.
• Degree in digital marketing/marketing is desirable.

Role location

This is a hybrid-working role, whereby you'll work flexibly between your home and offices. London office area bases are preferable.

EEO and accommodations

Pearson is an equal opportunity employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience. We are committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity. The information you provide will remain confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process. If you require reasonable accommodations due to a disability, please email TalentExperienceGlobalTeam@grp.pearson.com.