Job Title: Marketing Analyst
Location: London, UK
Experience: 0–1 years
Salary: Competitive as per industry standards

About Us

Optimiser is a rapidly growing SaaS company offering innovative platforms including Optimiser CRM and Optimiser Touchpoint, designed to streamline operations, improve engagement, and drive measurable results for businesses across industries. With a strong footprint in various industries, we pride ourselves on delivering highly configurable solutions tailored to each partner’s needs.

Position Overview

We are seeking a motivated and analytically minded fresher to join our marketing team as a Marketing Analyst. This role is perfect for recent graduates who are passionate about data, digital marketing, and technology.

You will work closely with leadership to analyse campaign performance, derive insights, and optimise strategies to maximise ROI. This is a hands-on role with ample opportunities for learning and growth in a dynamic SaaS environment.

Note: We are unable to offer visa sponsorship for this role. You must have the permanent right to work in the UK to be considered.

Key Responsibilities

• Campaign Performance Analysis
• Track, measure, and report on the performance of digital marketing campaigns (Google Ads, SEO, social media, email marketing).
• Analyse key metrics such as ROI, CAC, CTR, conversion rates, and customer acquisition trends.
• Extract and clean data from CRM systems (e.g., Optimiser CRM), web analytics tools (e.g., Google Analytics), and marketing platforms.
• Create dashboards and reports to visualise insights for stakeholders using tools like Google Looker Studio or Excel/Sheets.
• Market & Competitor Research
• Conduct research on industry trends, competitor strategies, and target audience behaviour.
• Identify opportunities for campaign optimisation and growth based on data-driven insights.
• Work with cross-functional teams (sales, product, partner success) to align marketing efforts with business goals.
• Support A/B testing initiatives for landing pages, ad copies, and email campaigns.
• Insight Communication
• Present findings and recommendations to leadership in a clear and actionable manner.

Requirements

• Bachelor’s degree in Marketing.
• Strong analytical mindset with proficiency in Excel/Google Sheets (pivot tables, VLOOKUPs, charts).
• Familiarity with digital marketing concepts (SEO, PPC, social media, email marketing).
• Excellent communication skills to convey data insights effectively.
• Eagerness to learn and adapt to new tools (CRM platforms, analytics software).
• Basic knowledge of Google Analytics or SQL is a plus (training will be provided).
• Opportunity to represent Optimiser’s leading technology solutions in high-growth markets.
• Career development and advancement opportunities.
• Access to the latest tools and resources to manage partners, campaigns, and partnerships effectively.
• Collaborative work environment with a supportive team culture.

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