Lifecycle Marketing Manager

New Today

Our client specializes in software solutions for the SME marketing/accountancy marketplace. They are now seeking a Senior Lifecycle Marketing Manager, focused on their SMB and Accountant Lifecycle campaigns and communications.
Hybrid role with 3 days a week in their stunning offices in central London.
Key Responsibilities
* Strategy & Planning- Develop and execute end-to-end lifecycle marketing campaigns on their platform to drive conversion, activation, engagement, cross-sell, and retention.
* Campaign Execution & Optimization- Own the creation and deployment of campaigns across channels (Email, IPD, SMS, etc.), aimed at driving activation and retention
* Performance - Monitor campaign performance metrics and KPIs, drawing actionable insights to optimize marketing effectiveness.
* Customer Journey Management- Identify friction points and opportunity areas to enhance customer satisfaction and LTV.
Qualifications
* 5+ years in lifecycle, CRM, or email marketing with a focus on SaaS or digital products.
* Proven success in building and optimizing lifecycle programs that drive measurable growth.
* Strong analytical mindset with experience using tools like Tableau, SQL, or similar.
* Experience with personalization, segmentation, and customer journey mapping.
* Understanding of growth marketing, retention metrics (e.g., churn, NPS, LTV), and behavioural triggers.
Benefits
* Global company
* Friendly team ,stunning offices
* Free Breakfast
Apply
Location:
SW1V, Victoria, Greater London
Salary:
£46,000 /annum Free breakfast
Job Type:
FullTime
Category:
Marketing

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