Job Description:

About the Role:

As the Lifecycle Marketing Manager on Remitly's Growth Squad, you'll be leading projects that drive customer activation and engagement. This is a hands-on, execution-focused role with high visibility reporting to the Senior CRM Lead out of our London office. This is a hybrid role and the expectation is to be onsite 50% of the time (3 days a week).

You'll lead the full lifecycle of a test—from ideation, copy creation, and campaign setup in Braze, to analysis and insight-sharing—in tight collaboration with the growth squad, lifecycle marketing, product, analytics, creative, design, and product marketing.

You Will:

• Lead lifecycle experimentation projects across email, push notifications, SMS and in-app messaging with a focus on improving activation, engagement, and retention.
• Launch A/B tests in Braze—including hypothesis creation, copywriting, audience targeting, and QA.
• Provide clear, constructive feedback to design partners on visual assets and campaign creative.
• Be the marketing representative in a focused, growth squad—offering lifecycle channel expertise while flexing into product and experimentation strategy and also championing customer experience.
• Contribute to a culture of curiosity and learning by sharing test results, both successful and not.

You Have:

• 5-7+ years of hands-on experience in lifecycle or growth marketing
• Proficient in Braze (or equivalent omni-channel marketing platforms); understanding of multi-channel campaign orchestration.
• Copywriting skills with an ability to quickly produce multiple on-brand variants and navigate feedback from other teams (e.g., Legal).
• Experience with AI tools (Jasper, Chat-GPT, Gemini, etc) and AI personalised testing
• Data-literate: you know how to design a test, collaborate with analysts to interpret results, and apply those insights to future iterations.
• Experience providing constructive feedback to visual designers.
• Comfortable managing your roadmap while also collaborating with other teams to integrate insights into broader product or growth strategies.

Our Benefits:

• Paid Vacation Days
• Health insurance
• Commuter benefit
• Employee Stock Purchase Plan (ESPP)
• Mental Health & Family Forming Benefits
• Continuing education and corridor travel benefits

Our Connected Work Culture: Driving Innovation, Together

At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.