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Job Description

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward. We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

Job Description

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward. We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About The Role

As the Lifecycle Marketing Manager on Remitly's Growth Squad, you'll be leading projects that drive customer activation and engagement. This is a hands-on, execution-focused role with high visibility reporting to the Senior CRM Lead out of our London office. This is a hybrid role and the expectation is to be onsite 50% of the time (3 days a week).

You'll lead the full lifecycle of a test—from ideation, copy creation, and campaign setup in Braze, to analysis and insight-sharing—in tight collaboration with the growth squad, lifecycle marketing, product, analytics, creative, design, and product marketing.

You Will

• Lead lifecycle experimentation projects across email, push notifications, SMS and in-app messaging with a focus on improving activation, engagement, and retention.
• Launch A/B tests in Braze—including hypothesis creation, copywriting, audience targeting, and QA.
• Provide clear, constructive feedback to design partners on visual assets and campaign creative.
• Be the marketing representative in a focused, growth squad—offering lifecycle channel expertise while flexing into product and experimentation strategy and also championing customer experience.
• Contribute to a culture of curiosity and learning by sharing test results, both successful and not.
  
  

• 5-7+ years of hands-on experience in lifecycle or growth marketing
• Proficient in Braze (or equivalent omni-channel marketing platforms); understanding of multi-channel campaign orchestration.
• Copywriting skills with an ability to quickly produce multiple on-brand variants and navigate feedback from other teams (e.g., Legal).
• Experience with AI tools (Jasper, Chat-GPT, Gemini, etc) and AI personalised testing
• Data-literate: you know how to design a test, collaborate with analysts to interpret results, and apply those insights to future iterations.
• Experience providing constructive feedback to visual designers.
• Comfortable managing your roadmap while also collaborating with other teams to integrate insights into broader product or growth strategies.
  
  

• Paid Vacation Days
• Health insurance
• Commuter benefit
• Employee Stock Purchase Plan (ESPP)
• Mental Health & Family Forming Benefits
• Continuing education and corridor travel benefits
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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