Harnham Birmingham, England, United KingdomGet AI-powered advice on this job and more exclusive features.Harnham provided pay rangeThis range is provided by Harnham. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeDirect message the job poster from HarnhamThe CompanyThis is a unique opportunity to join a well-known, global consumer brand going through a period of transformation and growth. With the backing of private equity and a refreshed leadership team, the business has rolled out a long-term strategy focused on strengthening customer experience, expanding community engagement, and driving marketing effectiveness.The TeamYou’ll be part of the central Analytics, Data, Security & Engineering (ADSE) function, reporting directly to the Director of Analytics. This is a newly created role, designed to bring additional seniority and leadership to the marketing analytics space. You’ll also line manage a Senior Analyst, providing mentorship and setting direction.The RoleAs Lead Marketing Analyst, you’ll take full ownership of the marketing analytics agenda. You’ll play a critical role in building out the company’s subscription model, supporting commercial decision-making, and leading on advanced analytics projects such as attribution modelling and LTV analysis.Key ResponsibilitiesOwn and drive all marketing analytics across the businessDeliver actionable insights to optimise acquisition, retention, and customer lifetime valueDevelop and apply advanced models, including LTV and marketing attributionPartner with stakeholders across marketing, product, and commercial teams to inform strategyLine manage and mentor a Senior Analyst, supporting their growth and developmentYour Skills & ExperienceProven track record in marketing analytics within a B2C environment (gaming, ecommerce, adtech, or subscription-based businesses particularly desirable)Strong technical ability with SQL and data visualisation tools (Power BI, Looker, or similar)Experience with Snowflake is advantageousSolid understanding of marketing measurement, attribution, and customer modellingExcellent stakeholder management skills, with the ability to translate data into commercial impactSend your CV to riversteytler@harnham.com to register your interest. Please note we cannot offer sponsorship.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionAnalystIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at Harnham by 2xGet notified about new Marketing Analyst jobs in Birmingham, England, United Kingdom.Birmingham, England, United Kingdom 2 weeks agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr