Annalect is the Data, Technology and Analytics division of Omnicom Group. Operating as a ‘horizontal’ team of specialists we work in a centralised role across Omnicom Media Group (OMG) developing and maintaining Omni: our marketing orchestration and insights platform. Our teams sit centrally and are also embedded in the individual OMG agency brands (OMD, PHD, Hearts & Science), as well as Omnicom Group agencies beyond OMG, to provide customization and applied solutions to clients through our Omni platform.

About Annalect EMEA

Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform.

We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London, Singapore, Gurgaon, Bangalore, and Hyderabad. The EMEA team is responsible for global and regional client relationships led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.

ROLE SUMMARY

The role is a rare opportunity to be right at the forefront of media and brand analytics, leveraging a leading global platform and data science capabilities to aid the biggest marketers with game changing solutions around the measurement, optimisation and planning of media.

You will:

• Impress clients: Work on client engagements, helping run analysis to understand media impact like (e.g. MMM or Attribution), and custom projects on how to optimize media plans to maximize a client’s KPI.
• Facilitate the best in class: Whether it is being the expert on a new regional data set or a specific sub capability, you will help ensure that our best in practice marketing solutions are supported and effective.
• Learn and share: As a specialist in the region with dozens of markets, you will learn and share your work in a wide community of data scientists, marketing scientists and analysts.

This role is prefect entry level or with a year of experience. You will get the chance to work with multiple capabilities and broaden your technical knowledge, working with the world’s biggest brands. The team has grown significantly over last two years, and there will be plenty of opportunities for personal and career development.

KEY RESPONSIBILITIES

• Delivering analyses to clients across variety of solutions, e.g. MMM, attribution, and media plan optimisations.
• Become an expert, both technical and delivery, on the above solutions, and training analysts and data scientists on these capabilities.
• Effectively communicate marketing science concepts and results of analyses to both internal and client teams.
• Attending training sessions, seminars and workshops, and generally be abreast to the latest in tracking, measurement, mar-tech and ad-tech space.

PROFILE

• Enjoys being hands on in analysis, understanding the marketing funnel and how it relates to KPIs and optimisation and planning processes.
• Has keen eye on bringing analysis to life.
• Working experience with R, Eviews, or VBA Excel.
• Interest in broadening skillset in R and python.
• Good grasp of statistical and optimisation techniques and bringing value to clients.
• Familiar with Google suite of advertising tools, e.g. including CM and GA360.
• Possess business acumen and ability to work in ever-changing environment.
• Have serviced internal and / or external commercial clients.
• Hungry for creating something new and making a mark.
• Strong presentation skills written and verbal; client and internal facing.

Flexibile Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.