About the Role:

ANNALECT:

Annalect is the Data, Technology and Analytics division of Omnicom Group. Operating as a ‘horizontal’ team of specialists we work in a centralised role across Omnicom Media Group (OMG) developing and maintaining Omni: our marketing orchestration and insights platform. Our teams sit centrally and are also embedded in the individual OMG agency brands (OMD, PHD, Hearts & Science), as well as Omnicom Group agencies beyond OMG, to provide customization and applied solutions to clients through our                           Omni platform.

ANNALECT PURPOSE: 

To develop and deliver marketing solutions that generate data driven outcomes for our clients, by applying best-in-class data, technology, and analytics expertise. 

TEAM RESPONSIBLITIES:

The Advanced Analytics team has three core responsibilities focused on delivering incremental client impact now and in the future through effective analytics and applied Data Science solutions:

1. Deliver on Advanced Analytics outcomes to clients across a mix of solutions.
2. Support capabilities across the region, ensuring that media agencies and local Annalect teams can utilize the capabilities to drive client outcomes.
3. Develop new proof-of-concept (POC) Advanced Analytics and Data Science capabilities to address new client/agency challenges, and scaled global tools from local innovation.

The Measurement and Optimization team sits within the Advanced Analyitcs offering, focusing on the following capabilities:

• Measurement Suite – a range of increasingly connected measurement solutions (e.g. MMM, Attribution and Incrementality testing) designed to support clients and agency partners make optimized investment decisions from a strategic level all the way through to a more tactical level to deliver incremental ROI.
• Planning Suite – Omni platform makes a dynamic optimization tool available for 100+ markets across the world, enabling planners to define budgets based on any client campaign brief. The Annalect team supports advanced use cases, helping clients customize their internal results to the tool, and apply advanced methods to enable better planning.

The structure of the team is in three hubs, each focus on specific role in delivering great work to clients.

• Client success hub: Deliver client success for our global clients. Solutions are packaging of different capabilities, like MMM, Attribution, Advanced Planning support, and forecasting/custom econometric solutions.
• Technical capabilities hub: Support capabilities for local markets, regional agencies and clients across the region, ensuring they have support and training to deliver quality work for clients at scale.
• Research and Innovation hub: Develop data science solutions for the region’s clients and agencies, in collaboration with markets and global teams.

Advanced Analytics team works closely with other functions within Annalect EMEA team, including Client Solutions, Data Operations and Reporting, Enablement and Technology.

ROLE SUMMARY:

The role is a rare opportunity to be right at the forefront of media and brand analytics, leveraging a leading global platform and data science capabilities to aid the biggest marketers with game changing solutions around the measurement, optimisation and planning of media.

 You will:

• Impress clients: Work on client engagements, helping run analysis to understand media impact like (e.g. MMM or Attriubtion), and custom projects on how to optimize media plans to maximize a client’s KPI.
• Facilitate the best in class: Whether it is being the expert on a new regional data set or a specific sub capability, you will help ensure that our best in practice marketing solutions are supported and effective.
• Learn and share: As a specialist in the region with dozens of markets, you will learn and share your work in a wide community of data scientists, marketing scientists and analysts.

This role is prefect entry level or with a year of experience. You will get the chance to work with multiple capabilities and broaden your technical knowldge, working with the world’s biggest brands. The team has grown significantly over last two years, and there will be plenty of opportunities for personal and career development.

KEY RESPONSIBILITIES:

• Deliverting analyses to clients across variety of solutions, e.g. MMM, attribution, and media plan optimisations.
• Become an expert, both technical and delivery, on the above solutions, and training analysts and data scientists on these capabilities.
• Effectively communicate marketing science concepts sand results of analyses to both internal and client teams.
• Attending training sessions, seminars and workshops, and generally be abreast to the latest in tracking, measurement, mar-tech and ad-tech space.

PROFILE:

• Enjoys being hands on in analysis, understanding the marketing funnel and how it relates to KPIs and optimisation and planning processes.
• Has keen eye on bringining analysis to life.
• Working experience with R, Eviews, or VBA Excel.
• Interest in broadening skillset in R and python.
• Good grasp of statistical and optimisation techniques and bringing value to clients.
• Familiar with Google suite of advertising tools, e.g. including CM and GA360.
• Possess business acumen and ability to work in ever-changing environment. 
• Have serviced internal and / or external commercial clients.
• Hungry for creating something new and making a mark.
• Strong presentation skills written and verbal; client and internal facing.

About Annalect EMEA:

Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle.

The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. 

We have built a variety of innovative product and specialist service solutions for clients and agency partners.

We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.

Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London,  Singapore, Gurgaon, Bangalore, and Hyderabad.

The EMEA team is responsible for global and regional client relationships led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working.  Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.