Overview

Influencer Marketing Manager at Elavate Superfoods. This role focuses on leveraging paid influencers to drive customer acquisition, enhance brand awareness, and scale whitelisting efforts for our growing collagen brand. Reports to the founder and works cross-functionally with paid media, creative strategy, and growth teams.

This role is part of a dynamic growth team with autonomy to build and scale influencer marketing efforts from the ground up.

Responsibilities

• Paid Influencer Management: Lead end-to-end paid influencer campaigns focused on our target demographic (women 35+). Expand monthly creator partnerships, particularly on Instagram. Manage multiple campaigns simultaneously and negotiate contracts with timely execution.
• Whitelisting & Content Optimization: Scale whitelisting efforts for Elavate and establish comprehensive UGC programs. Collaborate with our Creative Strategy team to identify high-performing content for Meta advertising opportunities. Manage permissions and optimize influencer-generated content for paid social campaigns. Collect and organize hundreds of pieces of reusable ad content monthly.
• Strategic Analysis & Reporting: Develop reporting frameworks and analyze campaign ROI to identify optimization opportunities. Set KPIs, create performance reports, and adjust strategies based on CPA and volume insights.

What we're looking for

• 2+ years of influencer marketing experience at an agency or wellness/health/supplement DTC brand with proven Instagram campaign success.
• Hands-on whitelisting and paid content management experience with performance marketing integration.
• Experience managing multiple simultaneous campaigns with strong reporting and analytics skills focused on ROI.
• Experience with contract negotiations, campaign development, and established creator relationships in the wellness space (preferred but not required).
• Experience in health/supplement campaigns (preferred but not required).
• Understanding of our target audience: Women 40+

Approach to the role

• Takes extreme ownership: manages campaigns from brief through execution with full accountability for performance metrics.
• Stays highly organized: effectively manages multiple creators, campaigns, and tight timelines in a fast-paced environment.
• Thinks strategically: develops cohesive approaches that complement Meta advertising and overall growth strategy.
• Drives data-driven decisions: uses CPA tracking and performance insights to optimize campaigns for maximum ROI.
• Builds lasting relationships: leverages existing connections in wellness/health space and expands our creator network.

About Elavate

Elavate was launched in early 2024 with a primary goal of helping women achieve more youthful skin with our Multi-Collagen blend. Since then we've rapidly grown to service over 15,000 subscribers and we aim to become the UK's biggest Collagen brand in the next 24 months. We value extreme ownership, growth mindset, and high standards as we scale.

We are a high-growth supplement brand with significant upside potential. This is not a traditional 9-5 role; we expect ownership, fast execution, and constant innovation.

Salary

£45,000 to £60,000 (dependent on experience)

We offer competitive compensation and opportunities for impact and career growth.