Influencer Marketing Lead

New Today

We are The Very Group and we're here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That's why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love. We're just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.Are you ready to take the spotlight and lead the charge in shaping how The Very Group connects with audiences through the power of influencer marketing? We're on the hunt for a forward-thinking, creative, and commercially savvy Influencer Marketing Lead to join our award-winning Marketing team.From fashion and beauty to home, toys, and tech, you'll be at the heart of it all—building authentic partnerships with creators, delivering scroll-stopping content, and ensuring our brand is the one everyone's talking about.About The RoleShape the strategy: Develop and evolve our influencer marketing approach across brand, category, and campaign initiatives.Deliver impactful campaigns: Lead the end-to-end planning and execution of influencer activity that drives brand love, customer engagement, and commercial results.Spot the stars: Oversee talent discovery and selection, ensuring we partner with creators who truly align with our brand values and resonate with our audiences.Measure success: Build a robust measurement framework to track performance, optimise spend, and deliver actionable insights.Collaborate and innovate: Work closely with teams across social, PR, paid media, and creative to maximise the reach and impact of influencer content.Lead a team: Inspire and develop a high-performing team of five, fostering a culture of creativity, collaboration, and continuous improvement.About YouA strong background in Influencer Marketing, ideally within retail or lifestyle sectors, with a proven ability to deliver impactful results.Leadership skills: A proven track record of leading and developing teams in a fast-paced environment.Strategic thinking: The ability to craft data-driven, insight-led strategies that deliver both brand and commercial results.Cultural know-how: A deep understanding of influencer culture, platform trends, and emerging talent.Creativity and commercial acumen: A knack for creating visually stunning content that aligns with trading objectives.Analytical mindset: Confidence in evaluating performance data and making decisions that drive ROI.Compliance expertise: In-depth knowledge of ASA guidelines and content governance.Collaboration skills: Excellent stakeholder management and the ability to influence across teams and levels.Some of Our BenefitsFlexible, hybrid working modelInclusive culture and environment£1,000 flexible benefits allowance to suit your needs30 days holiday + bank holidaysUdemy learning accessBonus potential (performance and business-related)Up to 25% discount on Very.co.ukMatched pension up to 6%Equal OpportunitiesWe're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. #J-18808-Ljbffr
Location:
City Of London, England, United Kingdom
Job Type:
FullTime

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