Overview

Join to apply for the Head of Product Marketing role at PZ Cussons.

PZ Cussons is a global FMCG company with office locations in the UK, US, Australia, Africa and Asia. Our brands span Personal Care, Beauty, Food & Nutrition, Home Care and Electricals. We are committed to sustainability and the wellbeing of people, families and communities.

Location: Manchester
Contract type: Permanent

We value diversity and inclusion and welcome applicants from all backgrounds.

The Role

The Head of Product Marketing is a dynamic leadership role responsible for driving insights and translating them into innovative ideas that deliver against significant consumer needs or barriers. You will drive creativity, work with R&D to develop groundbreaking technologies, and lead packaging, design & claim excellence rooted in validated consumer desire that differentiates the organisation in a competitive landscape. This role shapes the innovation vision, identifies emerging trends, and leads cross-functional teams in the development and execution of innovative product launches with a clear understanding of the markets where these will win.

Function Overview and Reporting Relationships

The role reports to the Marketing and Innovation Director, who leads the Europe Marketing function with specialist teams across Brand, Content and Product, supported by Insights and Project capability. The Product team has circa 9 members, and this role line manages two team members.

Key Duties And Responsibilities

• Lead a validated and business approved 3-year pipeline across all brands in Europe
• Lead BU understanding of trend and translate these trends into meaningful product executions
• Lead assessment and recommendations around improvements to the current branded portfolio, optimising Price, Pack, and Architecture mix for revenue growth
• Lead and engage your direct team and others, understand capability and resource gaps, and build a team fit for longer-term goals
• Day-to-day management of suppliers with regards to formula development, CPAs, COGs and testing
• Identify and develop innovation gaps with standout launch messaging
• Gate and key stakeholder management including validating a workable business case with viable costs, volumes and margins and a plan for a hard changeover from existing range
• Long-term technology planning and sourcing of new ways to bring best-in-class products to market
• Fewer, bigger, better portfolio choices
• Margin improvement and product lifecycle management aligned with brand equity
• Identify and develop hygiene factors in formula and pack execution to elevate position beyond competition (e.g., ingredient, fragrance, sensorial and emotive benefits)

Experience, Skills And Qualifications

• Bachelors or Masters degree in Marketing, Business, or a related field, or equivalent experience
• Experience in innovation marketing roles
• Product Management experience at a senior level
• Strong leadership and strategic thinking skills
• Excellent communication and presentation abilities
• Ability to translate innovative ideas into successful marketing initiatives
• Experience delivering NPD from concept to launch on time and on budget (essential); significant experience in product-based roles
• Passion for our brands and knowledge of global industry and trends
• Experience of category and supply network (preferred but not essential)
• Commercial understanding of product development and margin management
• Knowledge of the competitive set and retail environment

Equal Opportunities

At PZ Cussons, we value diversity and strive to create an inclusive environment. We welcome applicants from all backgrounds and aim to reflect society and our global customers. If you need extra support during this process, please inform us so we can accommodate your needs appropriately.

PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!