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About the Company

Our client is building the future of home food technology by developing beautifully designed consumer products that empower people to grow fresh, sustainable food indoors. By combining cutting-edge technology with a passion for sustainability and great design, they’re transforming the way we think about eating and living well at home.

About the Role

This is a hands-on leadership opportunity to build and lead the entire product marketing function from the ground up. You’ll define how the brand tells its story, how products are positioned in the market, and how customers connect with the mission behind them.

You’ll work across brand, product, and ecommerce. Blending creativity, data, and strategy to deliver impactful campaigns that drive awareness, growth, and loyalty. For the right person, this is a chance to join an early-stage venture at a truly exciting moment and play a defining role in shaping its success.

About the Person

You’re a strategic thinker with a creative streak. A marketer who thrives on both storytelling and analytics. You’re equally comfortable in high-level brand strategy discussions as you are optimising a conversion funnel. You love seeing ideas turn into tangible results and are energised by fast-paced, entrepreneurial environments.

You’ll likely have:

• 7+ years’ experience in product marketing, brand management or ecommerce.
• A background in consumer electronics, D2C, lifestyle, or tech-based products.
• A proven track record in launching new products and scaling brands.
• Strong experience in ecommerce performance, including A/B testing and analytics.
• Exceptional communication skills with the ability to simplify and inspire.
• A data-driven mindset combined with commercial intuition.
• A genuine passion for sustainability, design, and innovation.

Key Skills & Experience

• Lead all aspects of product marketing from pre-launch positioning to post-launch growth.
• Develop and deliver integrated go-to-market strategies for new products and features.
• Drive ecommerce growth through data-led optimisation and customer journey design.
• Build compelling brand and product narratives that engage and inspire.
• Oversee visual identity, brand guidelines, and messaging across all touchpoints.
• Manage performance marketing, social media, influencer campaigns, PR, and email marketing.
• Collaborate with product, engineering, and commercial teams to align customer insight with product development.
• Define and track success metrics across acquisition, conversion, and retention.
• Stay ahead of emerging trends and technologies to keep the brand at the forefront of innovation.
• The chance to shape and launch a truly innovative consumer brand.
• Creative autonomy and a direct voice at the leadership table.
• A collaborative, forward-thinking, and supportive culture.
• Hybrid/flexible working with a high degree of trust and ownership.
• Competitive salary and package.

Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing and Product Management
• Industries: Technology, Information and Media, Consumer Services, and Food and Beverage Services