Overview

Head of Performance Marketing
London - 100k- 120k + bonus + benefits
(UK-based candidates only - relocation or sponsorship not available)

A high-growth, VC-backed direct-to-consumer scale-up is seeking a Head of Performance Marketing to take full ownership of its customer acquisition strategy, build a high-performing function from scratch, and deliver measurable commercial outcomes. The business has achieved strong market traction, secured investment, and is now entering a pivotal growth phase. This is a career-defining opportunity for a senior marketing professional with a proven track record of scaling performance marketing functions.

This is not a role for someone looking to maintain the status quo. The successful candidate will be accountable for:

• Delivering 50,000+ new customers over the next 12 months
• Managing a 5m+ performance marketing budget across multiple channels
• Designing, implementing, and optimising full-funnel acquisition, from awareness to funded customer
• Building the performance marketing function from the ground up, including team structure, reporting dashboards, SLAs, and processes
• Recruiting, developing, and leading a high-performing team capable of consistently exceeding targets

Short-term wins and expectations

Within the first 3-6 months, a high-performing Head of Performance Marketing will:

• Establish a short-term strategy to increase acquisition ROI and deliver rapid customer growth, particularly during key seasonal periods
• Optimise campaigns for efficiency and scale across all channels, balancing spend, CPA, and LTV
• Demonstrate hands-on ability to drive performance while designing structures for long-term growth
• Implement tracking, reporting, and attribution frameworks to measure marketing impact accurately
• Identify and test new channels, audiences, and funnel tactics to unlock incremental growth

High performers in this role typically

• Can demonstrate experience scaling digital acquisition in a high-growth environment, delivering measurable ROI improvements
• Have experience managing multi-million-pound budgets and making difficult prioritisation decisions to maximise impact
• Build and support teams that deliver results, embedding a culture of ownership, experimentation, and high standards
• Stay ahead of channel trends, creatively applying new approaches to improve performance
• Are equally comfortable rolling up their sleeves on campaigns and presenting strategic insights to leadership

Experience and capabilities required

• Proven success in scaling customer acquisition in high-growth consumer businesses
• Breadth of expertise across Meta, Google, YouTube, TikTok, programmatic, affiliates, and other paid channels
• Strong analytical skills, including attribution modelling, funnel optimisation, and testing frameworks
• Demonstrable ability to build teams and processes from scratch, not just manage existing structures
• Leadership mindset: collaborative, high standards, and able to inspire and develop others while delivering tangible results

What the business offers

• 100k- 120k base, plus bonus and benefits
• Hybrid London-based working with flexible arrangements
• High-visibility role reporting directly into senior leadership
• Opportunity to define and shape the performance marketing function at a company on the brink of significant scale
• A culture that values ownership, experimentation, high standards, and team collaboration

Candidates must be able to live and work in the UK; relocation or visa sponsorship cannot be provided.

All applications will receive a response.

If you have a proven track record of scaling performance marketing, building teams, and delivering commercial outcomes, this is a chance to take a role where your work will directly influence the future growth of the business.

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