Overview

Head of Performance Marketing – Health & Wellness (Supplements DTC)

We’re working with a fast-scaling wellness disruptor redefining nutrition through science-led supplements. With a product range that’s effective and enjoyable, our client is a market favourite and is pursuing rapid multi-market expansion. They’re seeking a strategic Head of Performance Marketing to fuel the next phase of growth.

The Head of Performance Marketing will take full ownership of paid media strategy, creative testing, and performance optimization — turning six-figure spend into predictable, profitable acquisition. You’ll lead a growing team, partner with creatives, and steer high-impact campaigns that blend consumer psychology, data, and storytelling.

Responsibilities

• Own the full-funnel paid strategy across Meta, TikTok, Google, YouTube and emerging channels
• Build frameworks that unlock creative testing at scale and drive repeatable performance
• Translate performance data into growth actions, scaling spend with ROI confidence
• Champion narrative-led ads that convert and build long-term brand credibility
• Lead and mentor a team of marketers while acting as a strategic voice across the team

Requirements

• 8–10+ years in DTC or e‑commerce performance marketing, ideally scaling to 7–9 figures
• Deep channel knowledge across Meta, TikTok, Google and YouTube
• Experience leading large budgets, attribution models, and metrics like CAC, ROAS, MER
• Strong storytelling instinct paired with a data-led mindset
• Team leadership experience across performance, creative and growth functions

Why You’ll Love It

• Fully remote UK-based working
• Real ownership in a high-growth category leader
• Shape a brand voice trusted by millions — not just another ad account
• Path to VP Growth in 12–24 months
• Flexible working and collaborative culture
• Exposure to AI-powered creative workflows
• Make a measurable impact across both revenue and retention
• Opportunity to build one of the UK's best in-house growth teams
• Backing from engaged, visionary founders

Apply now to take your career to the next level with a pioneering company.

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates.