Overview

Buyagift and Red Letter Days are the UK’s leading gift experience provider. We’re all about turning special moments into extra-special memories. With a gifting range of 4000+ experiences from spa days and skydives to gourmet treats and once-in-a-lifetime adventures, we make it easy to give the gift of wow. As part of the Moonpig Group, our vision is to become the most trusted platform in the UK gift experience market, spreading happiness through thoughtful, joy-filled experiences.

Farringdon, London – Hybrid (2 days/week) | Competitive Salary + Benefits

About the role

We’re looking for a Head of Performance Marketing to lead our digital acquisition efforts across Buyagift and Red Letter Days. Reporting to the Marketing Director, you’ll play a key role in growing our customer base through best-in-class performance strategies across Paid Search, Paid Social, Organic Social, SEO, and Affiliates.

This role can be interim or permanent, and we’re looking for someone who can start as soon as possible.

You’ll be responsible for both strategy and delivery shaping how we drive traffic and ensuring marketing spend delivers strong ROI. You'll lead a talented team, manage agency relationships, and collaborate closely with CRM, UX/Product, and Analytics teams to build a joined-up approach to performance.

Key Responsibilities

• Define and deliver an aligned multi-channel marketing strategy
• Own the marketing spend budget and drive ROI across all acquisition channels
• Manage our new outsourced performance agency and lead the optimisation roadmap
• Monitor and analyse channel performance against traffic and ROI goals
• Report on the impact of channel mix evolution with actionable insights
• Work closely with CRM and UX/Product teams to ensure traffic converts
• Analyse cross-channel attribution and competitor activity
• Forecast traffic generation and performance targets
• Report with authority in Trade meetings and lead performance forecasting
• Enhance reporting and effectiveness tooling including MMM and multi-touch attribution

About You

• 10+ years’ experience in performance marketing, ideally in a B2C ecommerce setting
• Proven success across key online channels with hands-on Paid Search expertise
• Experience managing performance marketing at scale, including budgeting and strategy
• Skilled in campaign measurement and optimisation for marketing efficiency
• Experience leading a multi-layered team with strong coaching and leadership skills
• Proven track record of running complex traffic generation programmes
• Deep experience with analytics tools (e.g. Adobe Analytics)
• Strong interpersonal and influencing skills
• Ideally experienced in both agency and client-side environments
• Confident communicator to senior stakeholders and board level

Interview Process

• Stage 1: Recruiter Screening Call – 30 mins
• Stage 2: 1–2 Interview Stages to be confirmed during the recruiter screen

Please note: Our interview process may vary depending on the specific role, hiring team availability, or other business needs. We aim to keep candidates informed of any changes throughout the process.

What’s in it for you?

We believe in empowering our team to do their best work. Enjoy:

• Competitive Pay & Bonuses: Plus generous pension plans, staff discounts, and share schemes.
• Wellbeing First: Private healthcare (UK), dental, life insurance, mental health support, and dog-friendly offices.
• Flexible Working & Time Off: Generous holidays, hybrid working (2 days in the office), and opportunities for international working.
• Career Growth: Learning allowances, coaching, and development programs.
• Recognition & Giving Back: Regular awards, charity support, length of service awards, and volunteering days.

Additional information

Moonpig Group's Commitment to Equality, Diversity, and Inclusivity: We’re dedicated to creating a workplace where everyone belongs. We support flexible hours, diverse working styles, and inclusive practices across the organisation. If you have a preferred name or pronouns, please share them on your application. If you require reasonable adjustments during the interview process, please let the Recruiter know.