We’re supporting a fast-scaling challenger brand in the health FMCG space on their search for a Head of Performance Marketing. This is a unique opportunity to take ownership of DTC growth and customer retention at a business that’s growing rapidly. Fully remote, the role offers the chance to shape performance strategy across all digital channels and directly influence commercial success.

Head of Performance Marketing Role

• Lead and optimise performance campaigns across Meta Ads, Google Ads, TikTok and more

• Build and execute retention strategies through CRM, lifecycle, loyalty, email, and SMS marketing

• Own the customer journey from first click to repeat purchase, maximising LTV and loyalty

• Partner with brand and creative teams to deliver high-converting campaigns

• Analyse, test, and iterate to accelerate DTC growth

Requirements

• Proven track record in performance marketing within FMCG, consumer goods, or DTC

• Hands-on experience with paid social, search, CRM, Klaviyo, and Shopify

• Retention-first mindset, turning customers into loyal superfans

• Strategic leadership combined with a hands-on approach in a fast-growth environment

• Data-driven, commercial, and able to thrive in a fast-paced setting

Package

• £75k base salary

• Performance-related bonus structure

• 25 days’ holiday

• Fully remote working

• The chance to make a big impact at a fast-scaling health brand

How to Apply: