Head of Marketing
3 Days Old
Overview
We’re looking for a Head of Marketing to lead the growth, voice, and visibility of Fanalysis. You’ll shape our brand from the ground up, driving fan adoption, building emotional connection, and making sure our message reaches the right people in the right moments.
Responsibilities
- Develop and lead a full-funnel marketing strategy to grow our user base and deepen engagement
- Oversee all channels; social, email, SMS, content, PR, influencers — ensuring consistent tone, quality, and performance
- Collaborate closely with product, partnerships and community teams to drive app downloads, usage, and retention
- Work with TV, digital, and media partners to bring fan sentiment into high-profile moments and storylines
- Own CRM strategy across email and SMS, from onboarding flows to reactivation campaigns
- Build out and lead a high-performing team, managing internal hires, freelancers, and agency partners
- Champion our tone of voice and ensure the Fanalysis brand is consistent across every touchpoint
- Define and report on key performance metrics; from CAC and LTV to DAUs, community engagement, and retention
- Continuously test, learn, and optimise creative, channels, and messaging
- Act as the voice of the fan inside the company, keeping us rooted in supporter culture and behaviour
About You
- You'll have 7+ years' working in marketing, with proven success in high-growth consumer apps or community-driven platforms
- You’ve owned and delivered strategy across organic, paid, and CRM channels
- You’re comfortable working at both brand and performance ends of the spectrum, able to build love and drive numbers
- You’ve worked with or alongside PR teams, influencers, and broadcasters and understand how to create moments that land
- You know how to build a community and turn users into loyal, active advocates
- You’re fluent in tools like GA4, Mixpanel, Amplitude, Looker, Braze, Hubspot, or similar and confident building out dashboards or reports
- You’re a natural leader who is collaborative, energetic, and happy rolling your sleeves up when needed
- You’re plugged into football culture and fan behaviour, you’re in front of it all, from the memes to the meltdowns
- Bonus if you’ve worked in sport, media, or a startup with a strong editorial or emotional identity
Seniority level
- Executive
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Entertainment Providers
- Location:
- London
- Job Type:
- FullTime
- Category:
- Marketing & Media
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