Overview

We are looking to recruit a dynamic and visionary B2B Head of Marketing with B2B and B2G experience to lead the Marketing strategy for Sepura to drive business growth. The Head of Marketing will deliver all marketing activities at Sepura, covering internal and external communications, thought leadership, Product Marketing, content and digital management, PR and events. Sepura is an innovative technology company based in Waterbeach, Cambridge.

Role

The Head of Marketing will play a key role in driving and developing the Marketing function and strengthening Sepura’s presence in the market. You will:

Strategy

• Drive the company strategy, vision and values internally and externally
• Develop and implement strategic multi-channel marketing plans and brand strategy to align with business growth objectives
• Deliver a mix of strategic vision and day-to-day execution; drive the planning and promotion of sales activity based on market analysis, product solutions portfolio and customer research
• Manage the internal and external communications strategy including media monitoring and analysis, planning and execution of public and analyst relations strategies
• Create compelling messaging that elevates and increases awareness of the brand to customers and the wider market
• Ensure the effectiveness of social media, content and digital marketing campaigns, both locally and internationally
• Manage and develop cost-effective relationships with external agencies and media partners
• Ensure high-quality communications both internally and externally
• Become knowledgeable on Sepura’s product portfolio to maximise the impact of marketing activities
• Develop and lead demand generation campaigns from thought leadership to market qualified leads progressed by the sales organisation

Public Relations and Brand

• Strategic management of Sepura’s image and reputation, building sustainable relationships with external stakeholders (Press, Government Affairs)
• Ensure our website, news stories, videos and content are engaging and technically correct
• Ensure the Sepura brand is strong, consistent and up to date across all marketing collateral
• Collaborate with cross-functional teams regarding brand messaging
• Deliver presentations, press releases and thought leadership at trade events

Budget

• Manage within the marketing budget and ensure effective allocation of resources and maximise company return on investment for all activities

Reporting

• Plan, monitor and report on marketing activities and events, ensuring ROI
• Establish and track marketing KPI’s and reporting on progress
• Analyse and report on market trends and competitor activity

Team Management

• Lead and manage the marketing team, providing coaching, support, and development opportunities
• Foster a culture of innovation, collaboration, and accountability
• Act as a positive role model – an ambassador for the Company’s reputation and excellence

This job involves travel; the successful applicant should ideally have a full, clean driving licence, own car, and valid passport. Some international travel may be required.

Qualifications

What you need to succeed:

• Degree qualified
• A recognised marketing qualification

Experience and Skills

• Proven experience and track record of success in a strategic B2B and B2G marketing role, ideally within a technology-based industry
• Skilled in messaging and creating compelling value propositions
• Experienced in leveraging public relations to drive brand awareness and thought leadership
• A strong presenter who can be an advocate for the Sepura brand at public events
• Previous experience of working within a wireless or critical services industry is preferred
• Strong analytical mindset with experience using data-driven decision-making to optimise marketing campaigns, track ROI, and refine go-to-market strategies
• Creative thinking and excellent stakeholder management skills to engage, influence, and manage relationships with senior stakeholders, ensuring alignment and buy-in
• Experience of developing and maintaining effective CRM systems
• In-depth knowledge of analytics, general marketing metrics and reporting
• Ability to moderate and compromise between conflicting demands
• An understanding of search engine optimisation
• Excellent written and verbal communications skills along with excellent presentation skills
• Exceptional organisational skills and the ability to manage multiple projects simultaneously
• Strong IT skills including Word, Excel, PowerPoint and InDesign, image editing and video production
• The ability to work independently while collaborating with multiple senior stakeholders
• Up-to-date with the latest trends, tools, and best practices in digital marketing and social media, ensuring strategies are innovative and effective
• Budgetary and financial experience
• Strong leadership and cross-functional collaboration skills
• Team management experience with the ability to foster a culture of continuous improvement and innovation