Overview

Birmingham, UK / Birmingham / SaaS / Head of Marketing / Software / B2B Marketing / Hubspot / Marketing Campaigns

£75,000 - £90,000 + Benefits

An exciting opportunity for a marketing professional to join as Head of Marketing, leading multi-channel marketing efforts across clients. An analytical role, requiring a data-driven and collaborative leader who can balance strategy with execution.

Responsibilities

• Identifying, planning and driving B2B marketing strategies to generate sales leads and prospection lists
• Design and implement B2B marketing processes, pipeline management and dashboards in Hubspot CRM
• Implement tools and campaigns such as email automation and paid search and social
• Work closely with the product team to improve marketability of product
• Use data and analytics to improve marketing efforts

Qualifications

• Well experienced in B2B or B2C demand generation in a management position with proven success in developing and executing multi-channel acquisition programs, preferably in the SaaS space
• Ability to think strategically, analyse performance and user data, identify trends and present key findings
• First-hand experience in running performance marketing campaigns, Google AdWords, Facebook ads, LinkedIn ads, etc.
• Proven knowledge of Hubspot, ad platforms, social platforms and other marketing tools

Bright Executive Recruitment is acting as an employment agency in relation to this vacancy.

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