Head of Marketing Job Summary The Head of Marketing (HOM) is responsible for shaping and executing the marketing strategy and performance for one or more Brands. It is a key role within the Brand’s leadership team, working alongside the Commercial Manager, SMEs and Producer. In conjunction with the Regional Head of Marketing (RHOM), the HOM is responsible for developing an overarching marketing strategy for their Brand that meets player needs and the Regional and Brand commercial and marketing objectives. The HOM is accountable for overseeing the execution of marketing initiatives to meet the defined marketing performance objectives and for ensuring that spend is managed effectively within their approved budgets. To perform this role to the highest standard, the HOM must live and breathe the brand, inspire brilliance from SMEs and agencies, and champion executional excellence across all touchpoints. Key Responsibilities

Achieving excellence in Marketing Strategy, Planning, and Execution Build a deep understanding of the market, including the competitive and regulatory landscape. Work closely with the RHOM, SMEs and Commercial partners to define targets and priorities that are aligned with both business objectives and player needs. Contribute to the development and lead the execution of, a rolling annual 360/integrated marketing plan that delivers/exceeds commercial objectives through creating demand and capturing value. Champion a data/insight-led, player-centric approach that aims to widen and deepen the relationship between your brand and profitable players. Develop and align on clear KPIs, ensuring delivery against quarterly and annual targets. Regularly review and manage performance via team and agency resources. Ensure all team members and stakeholders are provided with strategic clarity, including written briefs where required. Live and breathe the brand. Ensure the brand’s promise, proposition, positioning and standards are embedded within the teams that work on your Brand, and are communicated appropriately and compliantly throughout all marketing activity. Creating success through Leadership & Team Development Drive excellence through building relationships, trust, accountability and governance with the cross-functional teams that support your Brand. Ensure alignment between, and inspire meaningful contribution from the cross-functional team and agency partners (including PR, Advertising, Creative, Media), particularly during the annual and quarterly planning process. Empower team members and partners while fostering accountability for performance, ensuring that appropriate KPIs and controls are in place. Demonstrate a creative, proactive and solution-driven mindset to identify and take advantage of opportunities for increased performance, value or process improvement. Partner with SME Team Leaders to manage the performance of team members. Effective cross-functional collaboration to increase impact Work with the brand and commercial leadership team to ensure the effective and efficient management of the Brand. Work closely with the Regional Head of Marketing (RHOM) to develop and manage the marketing strategy Build positive, trusting connections, with colleagues and stakeholders within Marketing SMEs, Finance, Vendor Services, CS, Product and e-commerce. Galvanize support across the teams to deliver on commercial and marketing goals. Partner closely with shared services such as Acquisition verticals, Creative, Social and Community, Content, IDG and PI to ensure high quality execution across paid, earned and owned channels. Advocate and reinforce the company’s operating system. Ensuring control and rigour through Financial and Data-Driven Management Work alongside the Region leadership team to plan and forecast brand performance and budget. In conjunction with the RHOM, lead and be accountable for the Brand’s annual marketing discretionary budget, ensuring effective and accurate forecasting/reporting of spend. Maintain oversight of the Bonus budget by collaborating with SME partners to find opportunities for Optimisation Work closely with the Acquisition planning team to ensure accurate, optimized Affiliate, Outreach and Meda budgets/forecasts Work closely with SME partners, finance and IDG and PI teams to track the performance and effectiveness of marketing investments, analysing spend, ROI, and market impact for continuous improvement and reporting. Work closely with the marketing delivery team and other SME partners to ensure prioritization of assigned resources to meet brand commercial and marketing objectives Collaborate with the player insights teams and SME partners to maintain ongoing awareness of brand health, consumer insights, trends, and category data. Distill the insights into actions and sharing with key stakeholders to inform strategies.

Establish a winning culture

Contribute and foster a culture that encourages and values: Proactive Collaboration and accountability. Innovation, continuous improvement and managed risk taking. A positive mindset and ambition for growth and change. Fun and inclusivity.

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