Head of Marketing – Manchester (FinTech) Our client, a fast-growing fintech innovator, is seeking a Head of Marketing with deep expertise in digital demand generation to lead the UK marketing function. This role is central to accelerating customer acquisition, strengthening market presence, and building a scalable, data‑driven growth engine that fuels commercial performance. The successful candidate will shape and execute a high‑impact marketing strategy that positions the business as a leading fintech partner, drives qualified pipeline, and delivers measurable ROI. This is a senior, hands‑on role working closely with the UK leadership team to ensure marketing is a core driver of revenue and market expansion. Key Responsibilities

Develop and execute a fintech‑focused, performance‑led marketing strategy with a strong emphasis on digital lead generation, conversion optimisation, and pipeline acceleration. Own end‑to‑end demand generation and nurture programmes, tightly aligned with sales and revenue targets. Partner with senior leadership to support customer acquisition, market penetration, and product adoption across the UK. Lead multi‑channel campaigns across digital, paid media, social, content, and automation, leveraging data and technology to scale efficiently. Position marketing as a high‑performance, insight‑driven function that consistently delivers high‑quality, sales‑ready leads. Monitor and report on campaign performance, funnel metrics, CAC, ROI, and pipeline contribution, providing accurate forecasting and actionable insights. Lead, coach, and develop a marketing team with a strong focus on digital capability, experimentation, and commercial impact. Manage and optimise the marketing budget to maximise return and support sustainable growth. Act as brand guardian, ensuring consistent messaging, value proposition clarity, and a frictionless customer experience across all touchpoints. Build strong relationships with internal teams, external agencies, and strategic partners within the fintech ecosystem. Maintain a hands‑on approach, contributing directly to campaign execution where needed.

Person Specification

Proven experience in a lead‑generation‑driven marketing role within fintech or B2B financial services. Demonstrated success in building and scaling digital demand generation engines that drive measurable revenue growth. Strong understanding of fintech customer journeys, digital channels, and emerging technologies shaping the sector. Hands‑on experience with marketing automation, ideally Salesforce and Pardot, and a strong grasp of data‑driven optimisation. Commercially minded, analytical, and highly performance‑focused. Strong leadership skills with the ability to inspire, develop, and elevate a high‑performing team. Strategic thinker with the confidence to operate at Board level while remaining operationally hands‑on. Experience developing KPIs, managing performance, and using data to optimise results. Agile, solutions‑focused, and comfortable operating in a fast‑paced, scale‑up environment.

Benefits

25 days holiday + bank holidays Hybrid working Training & development budgets

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