Overview

Are you ready to take your marketing skills to the next level? Gamingtec is looking for a Head of Marketing! The Head of Marketing will be responsible for developing and executing the overall marketing strategy to drive awareness, lead generation, brand positioning, and customer retention. This role requires deep knowledge of B2B SaaS marketing and a strong understanding of the iGaming industry. You will manage a team of marketing professionals and collaborate closely with Sales, Product, and Customer Success teams to ensure alignment and measurable growth.

Responsibilities

• Develop and execute a comprehensive global marketing strategy aligned with business goals.
• Define and manage the marketing budget, ensuring ROI-driven allocation of resources.
• Build and lead a high-performing marketing team (digital, content, PR, design, events).
• Own the positioning and messaging for the brand, products, and solutions.
• Design and implement multi-channel lead generation campaigns (email, SEO/SEM, social media, paid ads, etc.).
• Optimize marketing automation and nurture workflows (Pipedrive, Marketo, etc.).
• Collaborate with sales to align on lead qualification criteria, MQL/SQL conversion, and sales enablement assets.
• Drive growth through Account-Based Marketing (ABM) targeting high-value iGaming operators and platforms.
• Develop a strong content marketing strategy tailored to industry decision-makers (white papers, blogs, case studies, videos, webinars).
• Oversee all brand communications, ensuring consistency across all channels.
• Manage PR strategy and media relations within the iGaming and SaaS ecosystems.
• Organise and represent the brand at major industry trade shows (ICE London, SBC Summit, iGB Live, etc.).
• Track KPIs and campaign performance using analytics tools (Google Analytics, Pipedrive, etc.).
• Deliver regular reports and insights to executive leadership.
• Continuously test, analyse, and optimise campaigns and user journeys to improve performance.
• Collaborate with Product and Customer Success teams to support feature launches and customer marketing initiatives.
• Establish co-marketing initiatives with strategic partners (platforms, affiliates, game developers, payment providers).

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 5+ years of B2B marketing experience, with at least 3 years in a SaaS or iGaming environment.
• Proven track record of leading successful demand generation and digital marketing strategies.
• Experience in managing high-performing marketing teams and agencies.
• Excellent understanding of the online casino industry, player lifecycle, and regulatory environments.
• Strong leadership, analytical, and communication skills.
• Experience working with tools such as Pipedrive (or equivalent CRM), Google Ads, LinkedIn Ads, and SEO/SEM platforms.
• Willingness to work on a hybrid basis: 2 days from the office, 3 days from home.
• Previous experience marketing to Tier-1 and Tier-2 iGaming operators (preferred).
• Familiarity with iGaming B2B buying personas (e.g., casino managers, CTOs, product heads).
• Experience working in a scale-up or high-growth SaaS environment.
• Multilingual capabilities (English required. Spanish and Portuguese are a plus).
• Familiarity with European and LATAM iGaming markets.

KPIs & Performance Metrics

• Marketing Qualified Leads (MQLs) generated per quarter.
• Cost per lead/cost per acquisition (CPL/CPA).
• Website traffic and conversion rates.
• ROI of marketing campaigns.
• Brand visibility metrics (media coverage, social mentions, organic reach).
• Event ROI and partnership engagement.

Benefits & Why You Will Love Working Here

• Being a part of an international team that treats each other with respect and moves toward common goals.
• Freedom and responsibility; you do not need to be told what to do.
• Competitive salaries with remuneration aligned to experience and knowledge.
• Flexible work schedule; performance is measured, not time tracked.
• Unlimited paid vacation and sick leave days for work-life balance.
• Constant career development and learning opportunities.
• Corporate atmosphere with team-building events throughout the year.
• Referral rewards after probation.
• Private medical insurance options with company contribution.
• Flexible Benefits plan for eligible activities/expenses (e.g., gym, language courses, streaming subscriptions).
• Educational foundation with biannual raffle for learning opportunities.

Interview Process

• A 30-minute interview with a member of our HR team to get to know you and your experience.
• A final 2-hour interview with four team members to gauge cultural fit and working style.

Why Gamingtec?

If you are passionate, have ideas, and want to advance your career, you will fit into our corporate culture. We are an international team that treats each other with respect and moves toward the same goals. We believe in freedom and flexibility and trust our employees to do their jobs in a way that works for them. We offer an ambitious and rewarding work environment, a flat organisational structure and almost zero bureaucracy. Our employees’ ideas move the company forward. Everyone has equal opportunities in every aspect of work, learning and development.