Overview

Global Head of Marketing - Data Driven (Ref: 455f-). This is a leadership role responsible for owning the company’s global marketing strategy, building a high-performing team, and transforming the marketing function into a demand engine that drives measurable ROI and scales through 2026 and beyond. You’ll partner cross-functionally with product, sales, and customer success to align marketing with growth objectives, leveraging advanced analytics, AI-driven tools, and market intelligence to position the business as a trusted partner to the world’s leading financial institutions.

Base pay range information and related notes are provided by Referment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Why Apply? This is a rare opportunity to shape and lead the marketing function of a high-growth RegTech business, working closely with senior leadership to drive brand positioning, customer acquisition, and long-term growth.

Key Responsibilities

• Strategy & Ownership: Define and deliver a global marketing strategy aligned with revenue goals, ensuring pipeline growth and measurable ROI.
• Demand Generation & ABM: Design and execute targeted account-based marketing campaigns and lead lifecycle programs in collaboration with sales.
• Product Marketing & Intelligence: Develop compelling product messaging, competitive positioning, and go-to-market strategies for new launches.
• Operations & Martech: Drive adoption of leading marketing technologies and continuously optimise for efficiency and impact.
• Content, Website & SEO/SEM: Create differentiated, research-backed content and optimise digital channels for lead generation.
• Leadership & Culture: Build, scale, and motivate a high-performing UK/US marketing team with a strong focus on culture and ROI.

Key Skills & Experience

• Proven track record of building data-driven marketing strategies that deliver measurable ROI.
• Experience in B2B financial services marketing, ideally within RegTech, FinTech, or SaaS.
• Strong experience with marketing analytics platforms (e.g. HubSpot) and growth experimentation at scale.
• Familiarity with AI-driven marketing tools and personalization technologies.
• Strong leadership, team management, and cross-functional collaboration skills across international markets.
• Knowledge of capital markets and regulatory environments is highly desirable.

Interview Process

• Introductory call with HR
• First-stage interview with the CRO
• Meet-and-greet with the marketing team
• Final interview with the CEO and leadership team

Employment details

• Employment type: Full-time
• Seniority level: Director
• Job function: Marketing and Business Development
• Industries: Financial Services, Advertising Services, and IT Services and IT Consulting

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